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Director of Product Management, Measurement and Insights
Expedia Group. Own the strategy and roadmap for Expedia Group Advertising's measurement and insights portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on advertising measurement and insights, leveraging first-party data and advanced analytics to drive advertiser growth. Proven ability to lead teams, develop strategic roadmaps, and ensure successful product launches with measurable outcomes.
Highest-signal resume keywords
Product Management ExperienceAttribution MethodologiesTeam LeadershipAdvertising MeasurementData Governance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Attribution MethodologiesExperimentationIncrementality FrameworkPerformance Data AnalysisUnified ReportingCross-Channel InsightsMethodological StandardsPrivacy-Safe Partner ConnectivityAI/ML ConceptsData Platforms
Soft Skills
Excellent Communication SkillsTeam DevelopmentStakeholder Alignment
Tools & Technologies
Data EngineeringAnalytics ToolsClean RoomsConsent Management
Certifications & Qualifications
Masters DegreeBachelor's Degree
Industry Keywords
Advertising ChannelsMarket InsightsHigh-Growth BusinessMarketplace BusinessE-Verify
About the role
Key responsibilities & impact- Own the strategy and roadmap for Expedia Group Advertising's measurement and insights portfolio
- Lead, coach, and grow a team of five product managers
- Drive unified, deduplicated attribution, reporting, and insights across Sponsored Listings, Accelerator, Display, and other advertising channels
- Enhance and mature the incrementality framework using randomized controlled tests, conversion-lift studies, and modeled approaches
- Lead advertiser coaching and optimization using performance data, benchmarks, recommendations, and next best actions
- Define the strategy for agentic analytics and trustworthy, explainable automated insights
- Expand clean-room and partner connectivity for privacy-safe use of first-party data
- Build the roadmap toward industry accreditation
- Develop traveler, segment, and market insights offerings from first-party travel intent data
- Partner with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams
- Ensure features launch with defined success metrics and reporting
- Represent the pillar in cross-functional planning, roadmap reviews, and executive updates
- Translate technical tradeoffs into clear business impact and advertiser growth
Requirements
What you’ll need- 10+ years of product management experience with a Masters degree, or 12+ years with a bachelor's degree, owning a product area end-to-end in a high-growth or marketplace business; equivalent professional experience accepted
- 5+ years of experience managing and developing a team of product managers
- Deep understanding of attribution methodologies, experimentation, and incrementality
- Familiarity with data platforms, clean rooms, consent, and data-governance constraints
- Track record of aligning engineering, data science, legal, and commercial stakeholders around a single roadmap
- Excellent written and verbal communication skills, with experience presenting to senior leadership
- Experience leading advertising measurement, attribution, analytics, or data products, including unified reporting and cross-channel insights
- Experience operating measurement and insights products at scale across multiple advertising formats, channels, markets, or brands
- Experience establishing methodological standards, documentation, privacy-safe partner connectivity, or industry accreditation programs
- Experience turning performance data into benchmarks, recommendations, next best actions, and optimization experiences that drive advertiser growth
- Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real-world products
- Must meet applicable work authorization requirements; employer participates in E-Verify
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Employee Assistance Program
- Wellness reimbursement
- Travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
- Accommodation or adjustment support during the application or recruiting process