Senior Advertising Planning & Insights Analyst

Expedia Group

. Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets .

Posted 10/22/2026full-timeUnited StatesSenior💰 $76,500 - $143,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating media strategies through data analysis, audience insights, and budget allocation while effectively collaborating with Sales and Customer Success teams to drive revenue growth. Proficient in project management and delivering actionable insights to enhance advertising partnerships and optimize campaign performance.

Highest-signal resume keywords

Media Strategy DevelopmentDigital Marketing ExperienceProject Management SkillsClient-Facing CommunicationData Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningData AnalysisBudget AllocationCampaign StrategyEcommerce MarketingAdvertising PartnershipsReporting and AnalyticsStakeholder ManagementCross-Functional CollaborationPerformance Optimization

Soft Skills

Problem-Solving MindsetRelationship BuildingAdaptabilityTeamworkCommunication Skills

Industry Keywords

EcommerceDigital MarketingTravel IndustryBusiness ConsultancyAdvertising Campaigns

About the role

Key responsibilities & impact

Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets
Partner with Sales and Customer Success Management teams to support large or strategic partner accounts
Build relationships with Sales teams and influence collaboration best practices across advertising campaigns
Use booking, search, industry, and macroeconomic data to shape campaign strategy and strengthen advertising partnerships
Contribute to existing and new advertising partnerships and help drive quarterly and annual revenue targets
Lead and coordinate complex initiatives across internal and external stakeholders
Apply project management, expectation setting, and follow-through to key workstreams
Collaborate with Analytics, Yield, Operations, Strategy, and Product to improve and automate systems, tools, and processes
Provide reporting, analytics, data insights, and media planning expertise within the Planning & Insights team

Requirements

What you’ll need

Experience working within a data-driven, highly analytical culture where insights inspire decisions, ideas, and strategy
Experience in an ecommerce, tech, digital marketing, business consultancy, or travel industry environment
Experience in digital marketing and ecommerce roles, at OTAs, or in media planning across different channels
Experience supporting large or strategic accounts in close partnership with Sales and/or Customer Success teams
Strong client-facing communication skills
Ability to manage multiple stakeholders, balance competing priorities, and build trusted relationships across teams
Strong project management skills, including coordinating complex workstreams, driving alignment, and delivering key business initiatives
Passion for turning data into actionable insights and storytelling
Problem-solving mindset and ability to collaborate cross-functionally
Ability to thrive in a fast-paced environment requiring prioritization, adaptability, and teamwork
Interest in staying current with trends in travel, technology, ecommerce, marketing, business, and leadership

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership
Flexible benefits and support to do their best work