Senior Manager, Growth – Strategic Initiatives

Expedia Group

. Determine how to win with creators and social through creator, social, talent, partnership, content, affiliate, or combined strategies .

Posted 9/25/2026full-timeUnited StatesSenior💰 $155,000 - $217,000 per yearWebsite

About the role

Key responsibilities & impact

Determine how to win with creators and social through creator, social, talent, partnership, content, affiliate, or combined strategies
Turn strategic choices into compelling stories that sell strategy, investment, and path to impact
Shape the enterprise portfolio of creator and social investments across cultural, entertainment, sports, celebrity, platform, and affiliate opportunities
Recommend what to fund, scale, sequence, or decline based on impact, commercial potential, and opportunity cost
Lead global expansion and cross-brand integration, determining what travels across markets, what requires localization, and what remains market-specific
Scale creator-led storytelling and high-quality assets for growth and paid social channels
Champion creator business models including affiliate monetization, creator commerce, loyalty integration, product and content partnerships, performance economics, creator-owned audiences, and platform partnerships
Integrate brand-level creator strategies with cross-brand and enterprise opportunities
Identify shared systems, learning, investment, and amplification opportunities
Support measurement and use data, amplification insight, and performance signals to strengthen strategies
Counsel senior leaders and influence across marketing, communications, media, product, loyalty, legal, finance, procurement, agencies, and geographic teams
Lead agencies at the strategy and creative level
Build scalable decision frameworks, operating mechanisms, and AI-enabled workflows
Lead and develop a team of five or more
Raise strategic standards and leadership capability across the broader creator and social community

Requirements

What you’ll need

10+ years of senior-level experience in both social strategy and creator strategy
Experience leading integrated, multi-brand or enterprise programs
Ability to coach, develop, and up-level brand-level strategies
Experience translating business and marketing objectives into integrated social, creator, partnership, channel, and commercial strategies
Experience leading global expansion, growth-market programs, local-market adaptation, platform-funded programs, and scaling creator-led assets for growth and paid social channels
Experience developing creator commercialization or emerging business models, such as affiliate platforms, social-first commerce, loyalty, product integration, performance partnerships, creator-owned audiences, or new distribution models
Portfolio and investment mindset, including recommending what to fund, stop, or sequence
Executive presence and judgment, with ability to counsel senior leaders, challenge assumptions, navigate organizational complexity, and influence without formal authority
Experience with creator amplification and measurement across owned, paid, and earned channels
Strategic agency leadership experience
Celebrity, high-profile talent, or major cultural partnership experience
Experience building and leading teams and strengthening operating systems
Familiarity with AI-enabled tools and automation
Exceptional storytelling ability
Must satisfy employment authorization requirements; employer participates in E-Verify

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership