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Senior Manager, Merchandising and Customer Growth
Expedia Group. Lead North America merchandising strategy across Brand Expedia and Portfolio brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading North America merchandising strategies, optimizing cross-sell and upsell opportunities, and managing complex projects across multiple brands. Proficient in data analysis and performance measurement to drive customer engagement and business growth.
Highest-signal resume keywords
B2C Ecommerce ExperienceDigital Merchandising StrategyA/B Testing FrameworksProject Management SkillsStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Merchandising StrategyCustomer Growth StrategiesPerformance MeasurementData AnalysisExperimentation Design
Soft Skills
Excellent CommunicationResilienceAdaptabilityInfluencing SkillsPrioritization
Certifications & Qualifications
Bachelor’s DegreeMBA Preferred
Industry Keywords
EcommerceBrand MarketingRetail ManagementCustomer EngagementTravel Category Trends
About the role
Key responsibilities & impact- Lead North America merchandising strategy across Brand Expedia and Portfolio brands
- Own the North America merchandising roadmap and calendar across customer touch points
- Define and execute merchandising attach strategies to increase relevant cross-sell and upsell opportunities
- Partner with Product, Marketing, Analytics, and Supply to improve customer value and business growth
- Establish app merchandising strategy, including surface prioritization, placement, personalization, and cross-functional coordination
- Develop a consistent experimentation cadence across web and app merchandising touchpoints
- Formulate hypotheses, prioritize tests, evaluate results, and translate learnings into scalable improvements
- Coordinate timely delivery of merchandising initiatives and promotions across Marketing, Product, Supply, Legal, and Finance
- Ensure clear ownership, dependencies, and escalation paths
- Analyze performance, incrementality, customer engagement, conversion, and attach results
- Lead campaign and merchandising retrospectives and recommend optimization actions
- Create cross-functional alignment by communicating decisions, tradeoffs, priorities, risks, and progress to senior stakeholders
- Monitor travel category trends, competitive experiences, and best-in-class ecommerce merchandising
- Report to the Director, Merchandising and Operations, Brand Expedia and Portfolio
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Management, or a related field
- 8+ years of experience in B2C ecommerce, digital merchandising, loyalty or brand marketing, retail management, or a related field
- Experience leading merchandising across North America, multiple brands, lines of business, or customer segments
- Demonstrated experience developing and optimizing attach, cross-sell, upsell, or other customer growth strategies
- Experience building app merchandising strategies and partnering with Product, Design, Engineering, and Analytics teams
- Experience with A/B testing frameworks, experimentation design, traffic data sources, and performance measurement
- Strong project or program management skills
- Ability to manage multiple priorities and deliver through ambiguity in a fast-paced B2C environment
- Proven ability to influence and align stakeholders across multiple subject areas, prioritize opportunities, and mitigate risks
- Strong analytical and business acumen
- Ability to turn customer and performance data into clear recommendations and action
- Excellent communication skills, including communication tailored to senior leaders
- Resilient and constructive when faced with change
- Able to shift approaches in response to unexpected events and circumstances
- MBA preferred
- Must satisfy U.S. employment authorization requirements; employer participates in E-Verify
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Employee Assistance Program
- Wellness reimbursement
- Travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
- Flexible benefits and support to do their best work