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Senior Product Manager, Advertising – Travel Supply Campaigns
Expedia Group. Define and execute product strategy for travel-supply advertising campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing product strategy for digital advertising campaigns, with a strong focus on integrating AI/ML solutions to enhance campaign performance and partner experiences. Proven ability to lead cross-functional teams and simplify complex workflows into scalable self-service solutions.
Highest-signal resume keywords
Product Strategy LeadershipDigital Advertising ExperienceCross-Functional Team CollaborationAI/ML IntegrationCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product AnalyticsCampaign ReportingPerformance OptimizationWorkflow AutomationExperimentationTargetingAttributionSelf-Service ExperiencesPartner OnboardingMulti-Party Workflows
Soft Skills
CommunicationLeadershipProblem-SolvingCollaborationCustomer Discovery
Tools & Technologies
AI SolutionsMachine LearningAd TechnologyAnalytics ToolsCampaign Management Platforms
Industry Keywords
Digital AdvertisingCommerceMarketplacesMulti-Sided PlatformAdvertising Formats
About the role
Key responsibilities & impact- Define and execute product strategy for travel-supply advertising campaigns
- Own the strategy and roadmap for Expedia Group Advertising’s Co-Op channel across lodging, air, and car
- Translate advertiser, seller, partner, and internal needs into value propositions, priority use cases, scalable capabilities, and product decisions
- Simplify the campaign lifecycle from planning and enrollment through configuration, creative and supply selection, launch, optimization, and reporting
- Enable partner self-service enrollment
- Build guided, objective-led campaign configuration and creation experiences within an agentic AI workflow
- Safely integrate and operate AI/ML-enabled solutions that improve campaign outcomes
- Lead cross-functional delivery across product, engineering, design, analytics, machine learning, commercial, sales, advertising operations, campaign planning, advertiser portal, ad-serving, and reporting teams
- Define measurable outcomes and use customer research, product analytics, experimentation, and performance data to improve traveler relevance, advertiser value, conversion performance, scalability, and commercial feasibility
Requirements
What you’ll need- 6+ years with a Masters, 8+ with a Bachelor’s degree or equivalent professional experience
- Experience leading product strategy and delivery from customer discovery through launch and iteration within digital advertising, ad technology, commerce, marketplaces, or another multi-sided platform business
- Experience owning products or capabilities spanning complex, multi-party workflows, including self-service experiences, campaign planning or management, partner onboarding, or workflow automation
- Demonstrated knowledge of advertising formats, targeting, measurement, attribution, campaign reporting, or performance optimization
- Ability to connect partner needs to measurable business outcomes
- Experience leading cross-functional product work across engineering, design, data, and operational or commercial teams
- Experience applying experimentation, advanced analytics, or machine learning to improve targeting, optimization, forecasting, personalization, or advertising effectiveness
- Experience scaling campaign products across multiple business verticals, supply types, or advertising channels
- Experience simplifying complex enrollment, campaign configuration, optimization, and reporting workflows into scalable self-service experiences
- Strong use of qualitative research, product analytics, experimentation, and performance metrics
- Experience shaping agentic AI or AI/ML-enabled product experiences
- Must be authorized to work in the United States (implied by E-Verify and U.S. locations)
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Employee Assistance Program
- Wellness reimbursement
- Travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership