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Expedia Group

Senior Product Manager, Loyalty

Expedia Group

. Own end-to-end loyalty messaging strategy across the member journey .

Posted 9/24/2026full-timeUnited StatesSenior💰 $173,000 - $242,500 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing end-to-end loyalty messaging strategies that enhance member engagement and drive repeat bookings. Proficient in leveraging data analytics and AI/ML tools to optimize messaging frameworks across multiple lines of business.

Highest-signal resume keywords
End-To-End Messaging StrategyLoyalty Program ExperienceData-Driven Messaging OptimizationAI/ML IntegrationCross-LOB Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product ManagementMessaging Hierarchy DefinitionFramework DevelopmentIterative TestingData AnalysisMember Communication StrategyAI/ML Concepts ApplicationScalable Messaging ImplementationConsumer-Facing Product ExperienceCross-Journey Narrative Creation
Soft Skills
CollaborationCommunicationLeadership
Tools & Technologies
AI-Driven SystemsAnalytics ToolsExperimentation Workflows
Industry Keywords
Loyalty MessagingMember EngagementMulti-LOB StrategyConsumer ExperienceValue-Centric Experiences

About the role

Key responsibilities & impact
  • Own end-to-end loyalty messaging strategy across the member journey
  • Define a clear, value-led messaging hierarchy from pre-trip discovery through shopping, booking, and post-trip engagement
  • Lead pre-booking and shopping messaging strategy
  • Ensure members see relevant earn, discount, or benefit messages at decision points
  • Define and optimize post-booking and confirmation messaging
  • Explain what members earned, how loyalty benefits them, and why returning is worthwhile
  • Align loyalty messaging with BEX’s “win the whole trip” strategy
  • Create a coherent multi-LOB story across hotels, flights, packages, cars, and activities
  • Establish consistent but context-aware rules for each line of business
  • Partner with TEaL, XD, Loyalty Tech, and other product teams
  • Translate a complex loyalty program into simple member-facing narratives and scalable frameworks
  • Apply frameworks across Expedia Group brands
  • Use research, analytics, and experimentation to measure comprehension, activation, and repeat-booking impact
  • Iterate on messaging strategies
  • Safely integrate AI-driven systems, tools, or workflows to improve member and business outcomes

Requirements

What you’ll need
  • 8+ years of product management experience in consumer-facing products
  • Significant experience with member, loyalty, or similar value-centric experiences
  • Proven experience owning end-to-end messaging or member communication strategy
  • Experience defining messaging hierarchies, frameworks, and cross-journey narratives
  • Experience collaborating across commercial, design, and engineering stakeholders
  • Experience implementing messaging at scale across multiple touchpoints or lines of business
  • Familiarity with experimentation and iterative testing
  • Experience using data to refine messaging across the funnel
  • Familiarity with AI-driven systems, tools, or workflows
  • Experience applying AI/ML concepts to real-world products
  • Experience safely integrating and operating AI/ML-enabled solutions
  • Preferred: experience leading loyalty or membership value communication across complex, multi-product or multi-brand ecosystems
  • Preferred: experience designing cross-LOB messaging rules and frameworks for hotels, flights, packages, cars, and activities
  • Preferred: background partnering with research and analytics on measurement frameworks
  • Preferred: experience taking products or member-facing communication strategies from concept through launch to scaled adoption
  • Preferred: hands-on experience leveraging AI/ML-enabled solutions for personalization, dynamic message selection, or automated experimentation
  • Ability to work in the United States or United Kingdom locations specified for the role

Benefits

Comp & perks
  • Medical, dental, and vision coverage
  • Paid time off
  • Employee Assistance Program
  • Wellness and travel reimbursement
  • Travel discounts
  • International Airlines Travel Agent Network (IATAN) membership
  • Flexibility, benefits, and support to do their best work