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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and delivering integrated, multi-channel marketing campaigns that drive demand generation and pipeline growth. Proficient in utilizing AI tools and HubSpot for campaign optimization and performance analysis.
Highest-signal resume keywords
Integrated Multi-Channel Marketing CampaignsHubSpot ExperienceDemand GenerationAI Tools UtilizationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationDigital MarketingPaid MediaAccount-Based Marketing (ABM)Campaign Performance AnalysisData-Driven Decision MakingCampaign OptimizationAudience EngagementPipeline ReportingCommercial Mindset
Soft Skills
Strong Communication SkillsInfluencing SkillsCuriosityProactivityStrategic Thinking
Tools & Technologies
HubSpot Marketing HubHubSpot Sales HubAI ToolsPerformance Reporting ToolsMarketing Automation Tools
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
B2B TechnologySaaSComplex Commercial EnvironmentMarketing ActivityCustomer Journey
About the role
Key responsibilities & impact- Own and deliver demand generation programmes that create qualified opportunities and pipeline
- Work closely with Sales to align campaigns to market opportunity, customer needs and commercial priorities
- Track and report campaign contribution through the funnel, from engagement through to pipeline and revenue
- Identify opportunities to improve marketing and sales conversion and reduce friction through the customer journey
- Develop and deliver integrated, multi-channel campaigns aligned to business priorities, target markets and commercial objectives
- Translate strategic priorities into campaign propositions, audiences, messaging, channel plans and activation
- Coordinate activity across digital, paid, content, social, events, ABM and other relevant channels
- Manage campaign calendars, timelines, budgets and delivery
- Partner with internal teams and external agencies to deliver high-quality campaigns
- Drive measurable growth through continuous optimisation of campaigns, channels and audience engagement
- Own performance across paid and digital channels
- Set campaign objectives and success measures, using campaign, customer and market data to improve targeting, messaging, conversion and ROI
- Test new approaches, channels and formats, scale what works, and build a culture of experimentation
- Produce regular performance reporting with results, insights and recommended actions
- Use AI tools across research, audience and account insight, content and asset creation, personalisation at scale and performance analysis
- Implement AI and automation opportunities to increase campaign output, speed and efficiency
- Develop targeted ABM programmes for priority accounts and segments in partnership with Sales
- Build coordinated campaigns engaging multiple stakeholders across target accounts
- Align marketing activity with Sales priorities and account plans to support pipeline creation and progression
- Track engagement and performance across priority accounts and refine activity
Requirements
What you’ll need- Experience in a B2B technology, SaaS or similarly complex commercial environment
- Strong experience developing and delivering integrated, multi-channel marketing campaigns
- Expert-level, hands-on HubSpot experience (Marketing Hub, ideally Sales Hub), with a track record of using it to drive and report on pipeline
- HubSpot certifications desirable
- Demonstrable, practical use of AI tools in day-to-day marketing work, with examples of how it has improved speed, scale or results
- Proven understanding of demand generation, paid media, digital marketing and/or ABM
- Commercial mindset with an understanding of and proven experience in how marketing activity translates into pipeline and revenue
- Strong analytical skills and confidence using performance data to make decisions and optimise activity
- Experience working cross-functionally with Sales and other business stakeholders
- Strong project management skills, with the ability to manage multiple priorities and deliver at pace
- Comfortable being both strategic and hands-on – able to develop the plan and get into the detail to make it happen
- Strong communication and influencing skills
- Curious, proactive and comfortable testing new ideas and challenging established approaches
Benefits
Comp & perks- Pension Plan
- Hybrid working
- 25 days Holiday
- Company Bonus
- Equal Opportunities employer committed to supporting and celebrating employees regardless of background, religion, nationality, sexual orientation, age, or physical condition