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Senior Sales Manager
Experience Columbus. Lead multicultural, religious, hobby, social and fraternal markets for groups requiring 751+ peak room nights .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing the full sales cycle within the hospitality and tourism sectors, focusing on account management, market analysis, and business development strategies. Proven ability to build relationships with diverse stakeholders and execute targeted sales initiatives to achieve room-night goals.
Highest-signal resume keywords
7+ Years ExperienceSales Strategy DevelopmentMarket AnalysisAccount ManagementExperience Columbus Insider Accreditation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Cycle ManagementProposal PreparationContract NegotiationMarket Trend MonitoringSite Inspection Facilitation
Soft Skills
Excellent Organizational SkillsStrong Attention to DetailInterpersonal SkillsStrong Written and Verbal CommunicationAbility to Work Independently and Collaboratively
Tools & Technologies
Microsoft 365OutlookPowerPointWordSimpleview
Certifications & Qualifications
Experience Columbus Insider Accreditation
Industry Keywords
HospitalityTourismEvent ManagementDestination Marketing OrganizationCommunity Stakeholders
About the role
Key responsibilities & impact- Lead multicultural, religious, hobby, social and fraternal markets for groups requiring 751+ peak room nights
- Manage the full sales cycle from prospecting and qualification through proposals, bids, presentations, site visits, negotiation, contracting, account management and follow-up
- Qualify, pursue and convert opportunities in alignment with booking guidelines and sales goals
- Develop and execute sales strategies supporting qualified leads, bookings and room-night goals
- Prepare customized proposals, bid materials and presentations positioning Columbus competitively
- Create and coordinate targeted customer events and collaborate with Marketing
- Maintain and grow assigned accounts while identifying new business opportunities
- Identify emerging market opportunities and advise sales leadership on market investment and business development priorities
- Monitor industry trends, market conditions and competitive destinations
- Serve as subject matter expert for assigned market segments
- Build knowledge of Columbus hotel inventory, convention center capacities and attendee experience; remotely based employees travel frequently to Columbus for sites, meetings, training and team activities
- Maintain relationships with clients, hotels, convention center, venues, service providers, team members and community stakeholders
- Plan and conduct site inspections and customer experiences
- Represent Experience Columbus at trade shows, conferences, sales events, professional associations, committees and networking opportunities
- Support familiarization tours, customer events and other sales initiatives
- Collaborate with Sales, Marketing and Destination Services on market initiatives and client experience
- Coordinate turnover of definite bookings to Destination Services
- Maintain accurate account, contact, profile, pipeline, activity, lead and booking records in Simpleview and other platforms
- Communicate leads, verifications, decision updates and lost business to partners
- Monitor performance against goals and share sales results, market trends and client feedback
- Perform other duties as assigned
Requirements
What you’ll need- 7+ years of experience through education, work experience or a combination of both
- Experience in hospitality, tourism and/or event management is a plus
- Experience working with a Destination Marketing Organization (DMO) or hotel is a plus
- Excellent organizational skills and ability to meet deadlines
- Strong attention to detail
- Highly motivated self-starter
- Experience building relationships with executive-level clients, community stakeholders, and industry leaders
- Strong understanding of market analysis, competitive positioning, and business development strategy
- Ability to share best practices and contribute to team development
- Ability to prioritize and handle multiple projects simultaneously in a fast-paced environment
- Ability to define problems, collect data, establish facts, and draw valid conclusions
- Must be able to facilitate and execute site visits as requested
- Strong interpersonal skills and ability to communicate with a diverse range of individuals
- Strong written and verbal communication skills
- Flexibility and openness to new ideas and different perspectives
- Ability to work independently and collaboratively
- Commitment to fostering innovation and collaboration
- Commitment to Diversity, Equity, Inclusion and Accessibility
- Proficiency in Microsoft 365, Outlook, PowerPoint, Word, and related software
- Ability to work flexible hours, including evenings, weekends, and holidays
- Familiarity with and advocacy for the Columbus region
- Must obtain and maintain Experience Columbus Insider (ECI) accreditation
- Participation in industry events 2 to 3 times a month, potentially involving travel outside the Columbus region
- Ability to reside in Columbus or a location with direct commercial air service to Columbus, Ohio for remote consideration
Benefits
Comp & perks- Flexible policies
- Forward-thinking professional development
- Reasonable accommodations for individuals with disabilities
- Equal employment opportunity
- Inclusive workplace committed to diversity, equity, inclusion and accessibility