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Product Marketing Manager
Extenda Retail. Own positioning, messaging and value propositions for products .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a strong focus on go-to-market strategies, sales enablement, and customer insights. Proficient in crafting compelling messaging and content for diverse channels while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategySales EnablementCustomer InsightsFluent in Swedish and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentSales Material CreationCopywritingMarket IntelligenceContent CreationCustomer Story DevelopmentProof Point GenerationRetail Technology UnderstandingSaaS Product Knowledge
Soft Skills
CollaborationCommunicationOwnershipConfidence with StakeholdersStructured Working Approach
Tools & Technologies
AI in MarketingDigital ChannelsSales Tools
Industry Keywords
RetailE-CommerceB2BPOS Systems
About the role
Key responsibilities & impact- Own positioning, messaging and value propositions for products
- Ensure one clear story across marketing and sales
- Plan and run go-to-market activities and product launches with Product, Sales and Client Success
- Create sales enablement materials, including pitch decks, battle cards and product sheets
- Train the sales team on new offers
- Write copy for web pages, emails, ads, longer content and sales materials
- Build customer stories and references with Client Success
- Turn customer results into strong proof points
- Develop thought leadership on the future of retail for events, media and digital channels
- Follow the market and competitors
- Gather customer insights and win/loss learnings and share them with Product and Sales
- Use AI across product marketing, from market intelligence to content
- Report to the Head of Marketing and collaborate with Product, Sales and Client Success
Requirements
What you’ll need- 5+ years of work experience, including at least 2 years in product marketing, ideally in a SaaS company
- Proven ability to bring products to market and support sales with the right messages and material
- Ability to turn complex products into clear, compelling messages
- Strong understanding of software products
- Confidence working with senior stakeholders, internally and with customers
- Structured, commercial way of working and drive to take ownership
- Fluent in Swedish and English, with excellent writing skills in both
- Nice to have: experience as a copywriter or content writer
- Nice to have: experience from retail, retail technology, POS or e-commerce
- Nice to have: experience from an international B2B company
Benefits
Comp & perks- Hybrid setup based at the head office in Stockholm
- Vibrant office culture with themed events and activities like board game night, running races, yoga in the office and group sessions at the gym
- Welcoming, inclusive culture built on values of trust, care and innovation
- Dedicated marketing team in an international company
- Role with real impact on how Extenda Retail and Hii Retail are seen in the market