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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product marketing leadership, with a focus on developing and executing integrated marketing strategies in the B2B enterprise technology sector. Possesses strong technical aptitude and exceptional communication skills to effectively engage with stakeholders and convey complex concepts.
Highest-signal resume keywords
Product Marketing LeadershipIntegrated Marketing StrategiesCybersecurity ExpertiseMarket Research and Competitive AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket AnalysisSales Collateral DevelopmentIntegrated Campaign ExecutionTechnical AptitudeData-Driven InsightsMessaging ArchitectureLaunch StrategyCustomer EngagementThought Leadership Content
Soft Skills
Outstanding CommunicationPresentation SkillsOrganizational SkillsInfluencing Senior ExecutivesTeam Leadership
Certifications & Qualifications
Bachelor’s DegreeMBA Preferred
Industry Keywords
B2B MarketingSaaSCloudIT InfrastructureCybersecurityNetwork-Based CybersecurityAI MarketingCategory CreationEnterprise TechnologyTechnical Personas
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Lead and inspire the Product Marketing function with 3 direct reports.
- Own positioning and messaging architecture for the full portfolio.
- Own launch strategy and end-to-end launch execution.
- Enable sales and partners with tools and training communicating ExtraHop’s value proposition.
- Develop sales collateral, presentations, playbooks, and product demonstrations for enterprise customers.
- Create thought leadership, customer engagement, and demand-generation content, including white papers, blogs, case studies, and webinars.
- Conduct market research and competitive analysis.
- Design and execute integrated marketing campaigns with the broader marketing team.
- Serve as a trusted advisor and spokesperson in executive meetings, customer engagements, and industry events.
- Partner with Product Management, Corporate Marketing, Field Marketing, Sales, and Operations.
- Report to the VP of Marketing and serve as a public voice with customers, analysts, and press.
Requirements
What you’ll need- Bachelor’s degree required; MBA preferred.
- 10+ years of experience in product marketing.
- 5+ years of leadership experience in B2B enterprise technology marketing.
- Deep expertise in cybersecurity, SaaS, cloud, and IT infrastructure markets.
- Proven ability to market to technical and security-focused personas.
- Demonstrated success building and executing integrated product marketing strategies with measurable business outcomes.
- Strong technical aptitude and ability to distill complex technical concepts into clear, compelling narratives.
- Proven track record conducting competitive market analysis and using data-driven insights for positioning strategies.
- Outstanding writing, communication, and presentation skills.
- Experience influencing senior executives, stakeholders, and partners.
- Exceptional project management and organizational skills.
- Willingness to travel up to 20%.
- Preferred: knowledge of network-based cybersecurity markets and key vendors.
- Preferred: experience marketing AI or agentic products.
- Preferred: experience with category creation or redefinition.
- Preferred: 5+ years of Product Marketing leadership.
- Preferred: multiple cybersecurity product launches.
Benefits
Comp & perks- Health, Dental, and Vision Benefits
- Flexible PTO
- Sick Time Prorated Based on Date of Hire
- All Federal Holidays (US Only)
- 3 Days of Paid Volunteer Time
- Annual Discretionary Bonus Plan for eligible non-commissioned positions
- FSA and Dependent Care Accounts
- EAP, where applicable
- Educational Reimbursement
- 401k with Employer Match or Pension where applicable
- Pet Insurance (US Only)
- Parental Leave (US Only)
- Hybrid and Remote Work Model