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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product marketing for enterprise networking and application delivery solutions, with a strong focus on go-to-market strategies, messaging architecture, and driving revenue growth. Proven ability to lead high-performing teams and effectively communicate complex technology narratives to diverse stakeholders.
Highest-signal resume keywords
12+ Years B2B Enterprise Technology Marketing Experience8+ Years Product Marketing for Enterprise NetworkingStrong Experience Marketing Software and Hardware SolutionsExpert at Translating Technology into Business-Value NarrativesFamiliarity with Automation Tools such as Terraform and Ansible
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing StrategyGo-To-Market StrategyKPI Definition and ReportingApplication Delivery NetworksL4–L7 ProtocolsLoad BalancingDNSGSLBSSL/TLSAI Training and Inference Workloads
Soft Skills
Exceptional Writing SkillsPresentation SkillsInfluencing Without AuthorityTeam BuildingMentoring
Tools & Technologies
BIG-IPNGINXF5 Distributed CloudTerraformAnsible
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Computer Science
Industry Keywords
Enterprise NetworkingApplication Delivery ControllersHybrid Multicloud EnvironmentsComplex Transition CampaignsCustomer EngagementsExecutive BriefingsMarket ResearchCompetitive AnalysisVoice-of-Customer ResearchRenewal Rates
Tech Stack
Tools & technologiesAnsibleCloudDNSNGINXTerraform
About the role
Key responsibilities & impact- Lead the product marketing team for BIG-IP systems, software, and delivery products
- Own the go-to-market strategy, positioning, and messaging for BIG-IP
- Drive product marketing contributions to pipeline, ARR growth, renewals, and modernization
- Define the multi-year product marketing strategy and messaging architecture for the BIG-IP portfolio
- Lead market, competitive, voice-of-customer, and win-loss research
- Own the BIG-IP launch process and partner with Sales, Product Management, Customer Success, and Demand Generation on launches and campaigns
- Articulate BIG-IP’s value across traffic management, global DNS and load balancing, fleet management and automation, and AI inference traffic
- Define and report KPIs tied to revenue, pipeline contribution, ARR growth, renewal rates, and migration velocity
- Partner with Product Management, Engineering, Finance, and Pricing on packaging, licensing, subscription offers, and roadmap alignment
- Represent F5’s BIG-IP vision at industry events, user groups, executive briefings, and analyst engagements
- Equip sales, channel partners, and customer success with playbooks, battlecards, ROI tools, and customer proof points
- Build programs and content supporting application-delivery modernization
- Build, develop, and mentor a high-performing product marketing team
- Establish the operating model and annual planning cadence for BIG-IP product marketing
Requirements
What you’ll need- 12+ years of B2B enterprise technology marketing experience
- 8+ years in product marketing for enterprise networking, application delivery controllers (ADCs), or enterprise security solutions
- 5+ years leading product marketing teams
- Bachelor’s degree in marketing, business, computer science, or a related field
- Strong experience marketing software (virtual edition/SaaS) and hardware (appliances/chassis) solutions across hybrid multicloud environments
- Demonstrated success managing complex transition campaigns, such as migrating users from legacy platforms to next-generation architectures
- Proven ability to present BIG-IP strategy and roadmap to customer and partner executives in EBC and CEC engagements
- Expert at translating complex technology into business-value narratives and measuring marketing impact on pipeline, bookings, and retention
- Exceptional writing and presentation skills for technical buyers, IT leaders, and industry analysts
- Solid understanding of L4–L7 protocols, application delivery networks, load balancing, DNS, GSLB, SSL/TLS, and centralized fleet management
- Proven ability to influence senior leaders without authority across a global, matrixed organization
- Familiarity with F5’s portfolio, particularly BIG-IP, NGINX, or F5 Distributed Cloud
- Familiarity with automation tools such as Terraform and Ansible
- Understanding of ADC architectures for AI training and inference workloads
- Experience building and leading teams that use AI-first workflows
- Experience presenting strategy, plans, and results to the executive leadership team
- Ability to utilize a computer, communicate over the telephone, and read printed material
- May need to be on call periodically or work outside normal working hours
- May work on-site at a customer facility or data center, or in an office environment
Benefits
Comp & perks- Incentive compensation
- Bonus
- Restricted stock units
- Benefits package
- Reasonable accommodations for candidates