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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading large-scale marketing events and project management within the B2B technology sector, with a strong focus on budget management, vendor negotiation, and cross-functional collaboration. Proficient in utilizing event marketing tools and analyzing event performance metrics to drive continuous improvement.
Highest-signal resume keywords
Event PlanningProject ManagementBudget ManagementSalesforce ExperienceUptempo Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningProject ManagementBudget ManagementVendor NegotiationRFP ManagementAnalytical SkillsAttendee AcquisitionROI AnalysisCross-Functional CollaborationContent Programming
Soft Skills
Relationship BuildingProblem-SolvingCommunication SkillsMultitaskingPresentation Skills
Tools & Technologies
SalesforceMarketoUptempoEvent Registration PlatformsBadge Scanning Systems
Industry Keywords
B2B TechnologySaaSEvent MarketingTrade ShowsCustomer Experiences
About the role
Key responsibilities & impact- Lead planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up
- Develop project plans, critical-path workback schedules, and milestone trackers
- Manage program budgets in Uptempo, including spend, purchase orders, accruals, and final reconciliations
- Collaborate with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales teams
- Develop event themes, content programming, targeted promotions, and account-based attendee acquisition plans
- Source, negotiate, and manage third-party vendors and agencies
- Oversee exhibit production, audio-visual/staging, venue, catering, transportation, booth properties, demo stations, partner deliverables, and brand installations
- Establish lead qualification protocols and coordinate SLA handoffs with Sales Enablement
- Analyze attendee feedback, session attendance, and pipeline influence to evaluate ROI and drive improvement
- Perform related duties and special event assignments as required
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent practical experience
- 5+ years of progressive experience in event planning and project management, preferably within an enterprise B2B technology or SaaS organization
- Hands-on experience utilizing Salesforce, Marketo, and Uptempo
- Experience with enterprise event registration, badge scanning, and attendee mobile app platforms
- Proven success leading complex, multi-day marketing events, large trade show booth presences, and cross-functional campaigns from strategy to execution
- Experience managing RFP processes, negotiating master services agreements, and directing agency and production teams
- Ability and willingness to travel approximately 20% to 30% domestically and internationally
- Strong understanding of the enterprise event marketing ecosystem
- Exceptional project governance, multitasking, analytical, problem-solving, relationship-building, written, verbal, and presentation skills
- Ability to communicate effectively across multiple time zones and regions
- Ability to travel via airplane, train, or automobile
- Ability to stand for extended periods, walk extensively, and lift promotional/collateral items up to 25 lbs
- Flexibility to work non-standard hours, including evenings and weekends, during live event builds and program executions
Benefits
Comp & perks- Incentive compensation
- Bonus
- Restricted stock units
- Benefits package
- Reasonable accommodations for candidates