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F5

Field Marketing Manager

F5

. Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall .

Posted 10/26/2026full-timeMexicoMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital and field marketing within an IT B2B demand generation context, with a strong focus on budget management, ROI measurement, and effective communication strategies. Proficient in utilizing CRM and marketing automation tools to enhance lead management and pipeline acceleration.

Highest-signal resume keywords
Digital Marketing ExperienceField Marketing ExperienceChannel Marketing KnowledgeBudget ManagementCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Demand GenerationLead ManagementEvent Strategy DevelopmentKPI TrackingData AnalysisROI MeasurementPipeline Contribution TrackingCampaign ExecutionDatabase ManagementPublic Relations
Soft Skills
Strong Organizational SkillsInterpersonal SkillsNegotiation SkillsSelf-MotivatedAdaptability
Tools & Technologies
Salesforce.comMarketoMicrosoft OfficeExcelWordPowerPointPhotoshopIllustrator
Certifications & Qualifications
Bachelor’s Degree in Marketing
Industry Keywords
IT B2BDemand WaterfallMDF InitiativeChannel MarketingEvent ManagementCorporate CommunicationsMarketing ROISales Follow-Up

Tech Stack

Tools & technologies
SFDC

About the role

Key responsibilities & impact
  • Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
  • Track KPIs and funnel management and flow
  • Work proactively with sales on lead management and drive continuous discipline into sales
  • Research, select, design, and manage key local events
  • Develop cohesive pre-event and post-event strategies to increase engagement and response rates
  • Measure event ROI and ensure sales follow-up and pipeline contribution are tracked
  • Forecast, measure, analyze, and report on program impact
  • Communicate and educate sales teams about global, regional, and local marketing activities
  • Manage budgets and yearly/quarterly planning
  • Engage distributors and resellers to drive joint marketing initiatives
  • Manage MDF initiative effectiveness and ROI
  • Execute F5 campaigns through and to the channel
  • Analyze campaign and field initiative data and extract learnings
  • Manage database health and factors affecting unsubscribe, net new, and dormant behavior
  • Serve as main point of contact for regional PR agency and Corporate teams on local media opportunities
  • Uphold F5’s Business Code of Ethics and report violations
  • Perform other related duties as assigned

Requirements

What you’ll need
  • Experience with digital and field marketing in an IT B2B demand gen setting
  • Working knowledge of channel marketing in an IT B2B demand gen setting
  • Budget management and accountability
  • Experience with CRM and marketing automation platforms like Salesforce.com and Marketo
  • Experience with public relations and corporate communications
  • Ability to both strategize and execute
  • Strong organizational skills with emphasis on time management
  • Strong interpersonal skills and negotiation skills
  • Ability to work independently or in groups
  • Self-motivated with demonstrated flexibility and adaptability in various tasking situation
  • Strong analytical skills with focus towards details
  • Ability to handle pressure and work in a constantly changing atmosphere
  • Able to multi-task in a fast-growing IT environment
  • Must be able to read, write, and speak English fluently and must also be fluent in local language; Spanish is a plus
  • Minimum of 5 years digital, field, and channel marketing responsibilities
  • History of demonstrating ROI on investment to pipeline
  • Bachelor’s degree in Marketing or related field required
  • Knowledge of Microsoft Office applications including Excel, Word, and PowerPoint; Photoshop/Illustrator is a plus

Benefits

Comp & perks
  • Hybrid working mode
  • Career growth and development opportunities
  • Recognitions and Rewards
  • Employee Assistance Program
  • Competitive pay, comprehensive benefits, and cool perks
  • Culture of Giving Back
  • Dynamic Diversity & Inclusion Interest Groups
  • Reasonable accommodations for candidates