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F5

Field Marketing Manager

F5

. Develop and implement pipeline acceleration programs throughout the Demand Waterfall .

Posted 10/16/2026full-timeMexico City • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital and field marketing within an IT B2B demand generation context, with a strong focus on budget management, ROI analysis, and effective communication strategies. Proficient in utilizing CRM and marketing automation platforms to drive lead management and pipeline contributions.

Highest-signal resume keywords
Digital Marketing ExperienceField Marketing ExperienceChannel Marketing KnowledgeBudget ManagementCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Demand GenerationKPI TrackingEvent ManagementROI MeasurementData AnalysisLead ManagementPipeline ContributionMarketing Strategy DevelopmentMultitaskingTime Management
Soft Skills
Strong Interpersonal SkillsNegotiation SkillsSelf-MotivatedAdaptabilityOrganizational Skills
Tools & Technologies
Salesforce.comMarketoMicrosoft OfficeTableauAdobePhotoshopIllustratorAllocadiaSFDCMarketing Automation Platforms
Industry Keywords
IT B2BDemand GenerationMarketing MixPublic RelationsCorporate CommunicationsEvent ROIMDF InitiativesChannel MarketingSales AccountabilityBusiness Code of Ethics

Tech Stack

Tools & technologies
SFDCTableau

About the role

Key responsibilities & impact
  • Develop and implement pipeline acceleration programs throughout the Demand Waterfall
  • Track KPIs, funnel management, and flow linearity
  • Work with sales on lead management and drive discipline in lead follow-up
  • Research, select, design, and manage local events as part of the marketing mix
  • Develop cohesive pre-event and post-event strategies to increase engagement and response rates
  • Measure event ROI and ensure sales accountability for follow-up and pipeline contribution
  • Forecast, measure, analyze, and report on program impact
  • Communicate and educate sales teams about global, regional, and local marketing activities
  • Manage budgets and yearly/quarterly planning
  • Engage distributors and resellers to drive joint marketing initiatives
  • Manage MDF initiative effectiveness and ROI
  • Ensure F5 campaigns are executed through the channel
  • Analyze campaign and field initiative data and extract learnings
  • Manage database health and factors affecting unsubscribe, net new, and dormant behavior
  • Serve as main contact for regional PR agency and corporate teams on local media opportunities
  • Uphold F5’s Business Code of Ethics and report policy violations
  • Perform other related duties as assigned

Requirements

What you’ll need
  • Experience with digital and field marketing in an IT B2B demand gen setting
  • Working knowledge of channel marketing in an IT B2B demand gen setting
  • Budget management and accountability
  • Experience with CRM and marketing automation platforms like Salesforce.com and Marketo
  • Experience with public relations and corporate communications
  • Ability to strategize and execute
  • Strong organizational skills with emphasis on time management
  • Strong interpersonal and negotiation skills
  • Ability to work independently or in groups
  • Self-motivated with demonstrated flexibility and adaptability
  • Strong analytical skills with focus towards details
  • Ability to handle pressure and work in a constantly changing atmosphere
  • Ability to multitask in a fast-growing IT environment
  • Fluent English and local language; Spanish is a plus
  • Minimum of 5 years of digital, field, and channel marketing responsibilities
  • History of demonstrating ROI on investment to pipeline
  • Bachelor's degree in Marketing or related field required
  • Knowledge of Microsoft Office applications including Excel, Word, and PowerPoint; Photoshop/Illustrator is a plus
  • Familiarity with Tableau, Allocadia, Adobe, SFDC, Marketo, or similar marketing automation platforms

Benefits

Comp & perks
  • Hybrid working mode
  • Career growth and development opportunities
  • Recognitions and Rewards
  • Employee Assistance Program
  • Competitive pay, comprehensive benefits, and cool perks
  • Culture of Giving Back
  • Dynamic Diversity & Inclusion Interest Groups
  • Reasonable accommodations for candidates