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F5

Field Marketing Manager

F5

. Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies .

Posted 10/5/2026full-timeUnited StatesMid-LevelSenior💰 $103,000 - $154,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing field marketing programs that drive pipeline generation and sales engagement, with a strong focus on data analysis and program optimization. Proficient in managing multi-channel marketing initiatives and collaborating effectively with sales teams to achieve revenue goals.

Highest-signal resume keywords
Field Marketing ExperienceDemand GenerationMarketing AutomationProject ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Field MarketingPipeline GenerationEvent ManagementAccount-Based MarketingProgram Performance Tracking
Soft Skills
Clear CommunicationCollaborationOrganizational Skills
Tools & Technologies
MarketoSalesforceWrikeTableau
Industry Keywords
B2B SaaSHigh-TechEnterprise Software

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies
  • Plan and deliver integrated field programs, including trade shows, roadshows, executive roundtables, user groups, webinars, and targeted account-based initiatives
  • Manage end-to-end execution of assigned programs, including planning, logistics, promotion, on-site execution, and post-event follow-up
  • Partner with regional Sales teams to support territory planning, account engagement, and pipeline acceleration
  • Translate core brand and product messaging into regionally relevant campaigns and event experiences
  • Track and report program performance, including registrations, attendance, and pipeline contribution
  • Apply performance insights to improve execution quality and inform future program optimization
  • Manage program budgets and external vendors, ensuring accurate forecasting, spend tracking, and reconciliation
  • Travel approximately 15–30% for on-site event execution and customer engagement
  • Report to Field Marketing leadership and support NAMER sales teams

Requirements

What you’ll need
  • 4–7 years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high-tech, or enterprise software environments
  • Proven experience executing field marketing programs that support pipeline generation and sales engagement
  • Strong working partnership with sales teams, supporting active opportunities and account-focused initiatives
  • Experience managing multi-channel field programs including events and digital tactics
  • Hands-on experience with marketing automation and CRM platforms, such as Marketo, Salesforce, Wrike, and Tableau
  • Data-driven mindset with the ability to analyze results and apply insights to improve execution
  • Strong project management and organizational skills; able to manage multiple programs and timelines simultaneously
  • Clear and professional communicator capable of collaborating effectively across teams

Benefits

Comp & perks
  • Incentive compensation
  • Bonus
  • Restricted stock units
  • Benefits package
  • Reasonable accommodations for candidates