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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation strategy, audience-centric marketing programs, and data-driven insights to drive pipeline creation and business outcomes. Proficient in aligning cross-functional teams and optimizing marketing initiatives for complex enterprise technology solutions.
Highest-signal resume keywords
Demand Generation StrategyAccount-Based Marketing (ABM)Audience-Centric MessagingPerformance Metrics DevelopmentEnterprise Technology Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationIntegrated MarketingRevenue MarketingGo-To-Market StrategyCampaign Performance MonitoringBudget RecommendationsData-Driven InsightsPipeline Impact AnalysisCustomer Journey ActivationConversion Optimization
Soft Skills
Cross-Functional CollaborationStrategic PresentationAccountabilityLeadership
Tools & Technologies
Paid MediaEmail MarketingVirtual ExperiencesField MarketingPartner MarketingCorporate MarketingIntegrated Marketing
Industry Keywords
AIAI SecurityCybersecurityCloudSaaSInfrastructureB2B Technology MarketingEmerging Technology SolutionsComplex Enterprise Technology Buying CyclesIntent-Driven Demand Strategies
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Lead demand generation strategy for F5's AI and AI Security portfolio
- Develop audience-centric programs driving pipeline creation, acceleration, account expansion, cross-sell, upsell, and strategic growth
- Translate market opportunities, audience insights, messaging frameworks, and campaign priorities into executable demand plans
- Build annual, quarterly, and campaign-level marketing plans aligned to pipeline, revenue, adoption, and growth targets
- Establish success metrics, measurement frameworks, and performance targets
- Own demand performance and business outcomes using data-driven insights
- Partner with Paid Media, Email Marketing, Virtual Experiences, Field Marketing, Partner Marketing, Corporate and Integrated Marketing, Sales Development, and Regional Sales
- Orchestrate channel-specific plans and investments into a cohesive demand strategy
- Align cross-functional teams on objectives, timelines, resource allocation, and performance targets
- Drive accountability across a highly matrixed organization
- Activate target audiences, buying groups, and customer journeys
- Coordinate content, nurture programs, ABM motions, sales outreach, and channel activities across the funnel
- Identify engagement gaps and conversion barriers and optimize programs
- Develop budget recommendations and investment plans
- Monitor campaign performance, spend, and forecast attainment
- Lead business reviews focused on pipeline impact, ROI, conversion performance, and growth opportunities
- Present strategic recommendations and performance insights to senior marketing and sales leaders
Requirements
What you’ll need- 8+ years of experience in demand generation, integrated marketing, revenue marketing, go-to-market strategy, or related B2B technology marketing disciplines
- Strong understanding of demand generation, ABM, customer journeys, modern B2B buying behavior, and complex enterprise technology buying cycles
- Experience building marketing programs for AI, AI Security, cybersecurity, cloud, infrastructure, platform, or other emerging technology solutions
- Ability to quickly understand complex technical topics and translate them into audience-centric messaging, campaigns, and measurable demand outcomes
- Enterprise technology, cybersecurity, cloud, SaaS, or infrastructure industry experience preferred
- Experience supporting regional or global demand generation programs preferred
- Familiarity with account-based marketing and intent-driven demand strategies preferred
- Experience presenting performance and business outcomes to executive leadership preferred
Benefits
Comp & perks- Incentive compensation
- Bonus
- Restricted stock units
- Benefits package
- Reasonable accommodations for candidates