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Factbird

Customer Marketing Manager

Factbird

. Own marketing for existing Factbird customers from onboarding through renewal and beyond .

Posted 11/4/2026full-timeCopenhagen • DenmarkMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer and product marketing within a B2B SaaS environment, focusing on lifecycle management, customer advocacy, and data-driven campaign strategies. Proficient in utilizing HubSpot and Mixpanel for building customer journeys and generating insights.

Highest-signal resume keywords
Customer AdvocacyHubSpot Email JourneysAccount-Based MarketingMixpanel Data AnalysisNPS Survey Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer MarketingEmail Journey BuildingSegmentationCampaign ManagementContent Production
Soft Skills
Excellent Written CommunicationExcellent Spoken Communication
Tools & Technologies
HubSpotMixpanelG2Capterra
Industry Keywords
B2B SaaSCustomer SuccessCustomer InsightsCustomer FeedbackChurn Risk Management

About the role

Key responsibilities & impact
  • Own marketing for existing Factbird customers from onboarding through renewal and beyond
  • Build and run lifecycle, expansion, and advocacy programs
  • Build onboarding journeys in HubSpot, email flows, and welcome packs
  • Plan feature-adoption campaigns using Mixpanel usage data
  • Promote professional services and training to under-engaged accounts
  • Build and maintain the Factbird Academy customer knowledge base
  • Run roadmap, product-value, upsell, and cross-sell campaigns
  • Produce content for account-based marketing campaigns and source customer data
  • Build and run the customer referral program
  • Manage customer quotes and logo permissions
  • Source customers for case studies and recruit customer speakers for events
  • Run campaigns to improve ratings on G2 and Capterra
  • Turn Mixpanel and HubSpot data into customer insights for campaigns and positioning
  • Collect customer feedback, report on NPS, and route insights to Product Marketing
  • Own CSAT and NPS survey cadence and follow-up with Customer Success
  • Partner on customer health reporting and churn-risk campaign triggers
  • Report to the Product Marketing Director and collaborate with Marketing and Customer Success

Requirements

What you’ll need
  • 3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company
  • Hands-on experience building email journeys and segmentation in HubSpot
  • Track record in customer advocacy, such as references, case studies, referral programs, or review-site campaigns (G2, Capterra)
  • Experience with account-based marketing
  • Excellent written and spoken English

Benefits

Comp & perks
  • Flexible working hours
  • Competitive salary
  • Internet reimbursement
  • Thoughtful, human onboarding
  • Bi-yearly Individual Development Plan conversations and career growth support
  • Company-wide kickoffs and team days
  • Global, inclusive culture
  • Equal opportunity workplace