Organic Performance Manager

FairPlay Sports Media

. Own and deliver the organic growth strategy across partnership websites .

Posted 9/17/2026full-timeRemote • Florida • United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEO and organic growth strategies, with a strong focus on technical SEO, performance measurement, and cross-functional collaboration. Proven ability to drive scalable growth initiatives while aligning with business objectives in competitive industries.

Highest-signal resume keywords

Extensive SEO ExperienceTechnical SEO KnowledgeData Analysis Tools ProficiencyAgile Environment CollaborationContent Strategy Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOOrganic GrowthTechnical SEOPerformance OptimizationContent StrategyEntity-Based SEOSemantic Search OptimizationTesting MethodologiesPerformance ExperimentationCompetitive Benchmarking

Soft Skills

Excellent CommunicationStakeholder ManagementCommercial Awareness

Tools & Technologies

GA4Search ConsoleLog Analysis ToolsRank Tracking Platforms

Industry Keywords

Sports BettingFinanceIGamingDigital PRLink Acquisition StrategiesBrand Authority BuildingUS Sports

About the role

Key responsibilities & impact

Own and deliver the organic growth strategy across partnership websites
Drive visibility and performance across traditional search engines and generative AI platforms, including LLM-powered search experiences
Partner with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution
Lead the creation, testing, and scaling of new organic growth initiatives
Define and uphold standards for content quality, EEAT, and organic performance
Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels
Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy
Identify and implement new tools, technologies, and methodologies in organic search and AI
Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives
Participate and present in partnership-facing strategy and performance meetings and reviews
Work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with partnership forecasts

Requirements

What you’ll need

Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming)
Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences
Proven track record of delivering scalable organic growth across multiple markets
Experience managing and developing high-performing SEO or organic teams
Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimization
Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms)
Experience working with product and engineering teams in agile environments
Knowledge of digital PR, link acquisition strategies, and brand authority building
Understanding of content strategy, EEAT principles, and semantic search optimisation
Experience with testing methodologies and performance experimentation frameworks
Commercial awareness and ability to align organic strategy with business objectives
Excellent communication and stakeholder management skills
An understanding and appreciation of US Sports
Must reside in NJ, PA, NY, FL, or TN
40 hour working week Monday through Sunday

Benefits

Comp & perks

Performance-based bonuses
Unlimited PTO plan
Paid holidays
Fully covered employee medical insurance
Fully covered employee dental insurance
Fully covered employee vision insurance
Fully covered employee life insurance
401(k) plan with a substantial employer match
Reimbursement for professional development opportunities