FairPlay Sports Media

Manager

• Own and deliver the organic growth strategy across partnership websites
• Drive visibility and performance across traditional search engines and generative AI platforms, including LLM-powered search experiences
• Partner with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution
• Lead the creation, testing, and scaling of new organic growth initiatives
• Define and uphold standards for content quality, EEAT, and organic performance
• Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels
• Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy
• Identify and implement new tools, technologies, and methodologies in organic search and AI
• Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives
• Participate and present in partnership-facing strategy and performance meetings and reviews
• Work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with partnership forecasts

Organic Performance Manager