Digital Manager

Fairway

. Own and manage an annual paid digital budget of approximately $12–13 million across Google, Meta, LSA, and other paid channels .

Posted 10/13/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-scale paid digital marketing budgets, developing performance-driven strategies, and leading high-performing marketing teams. Proficient in optimizing lead generation channels and translating data into actionable business insights.

Highest-signal resume keywords

Paid Digital MarketingBudget ManagementTeam LeadershipAgency Relationship ManagementCRO Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingLead GenerationBudget ForecastingData AnalysisCampaign OptimizationLocal Services Ads ManagementMulti-Brand StrategyMarket AnalysisReporting and AnalyticsCommercial Negotiation

Soft Skills

CoachingCommunicationCollaborationStrategic ThinkingProblem Solving

Tools & Technologies

Google AdsMeta AdsMarketing Analytics PlatformsLead AggregatorsPerformance Management Tools

Industry Keywords

Home ServicesFranchiseMulti-Location MarketingConsumer ServicesPrivate Equity

About the role

Key responsibilities & impact

Own and manage an annual paid digital budget of approximately $12–13 million across Google, Meta, LSA, and other paid channels
Develop quarterly and annual paid media strategies aligned with lead generation, revenue, and customer acquisition goals
Allocate investment across brands, geographies, and seasonal opportunities to achieve blended CAC targets
Own budget pacing, forecasting, and variance-to-plan reporting for the paid digital portfolio
Identify opportunities to optimize investment and scale high-performing channels, markets, and campaigns
Serve as the primary business owner for the paid digital agency-of-record relationship
Lead agency performance reviews and quarterly business reviews
Manage agency transitions and onboarding, including account ownership transfers, campaign rebuilds, and historical data migration
Direct CRO testing priorities and roadmaps
Own relationships with third-party lead aggregators and marketplace partners
Negotiate commercial terms and manage lead quality, cost per lead, and overall channel performance
Develop and manage Local Services Ads strategy and investment across the organization’s brands
Evaluate emerging paid media and lead-generation channels for testing, validation, and scaling
Lead, coach, and develop the paid digital marketing team
Build team capabilities and succession plans across a multi-brand portfolio
Partner with CRO, SEO, Digital Experience, and Platform teams
Establish campaign QA standards, operating procedures, reporting cadences, and best practices
Own paid digital inputs into the monthly marketing efficiency scorecard
Partner with Finance and Marketing Analytics to ensure paid media actuals are accurately sourced, reconciled, and reported
Translate channel-level data into business insights and recommendations
Prepare reporting for senior leadership and board-level audiences
Maintain blended CAC within established targets
Build and retain a high-performing paid digital team and establish scalable reporting

Requirements

What you’ll need

5–7 years of experience in paid digital marketing, performance marketing, or a related discipline
At least 2–3 years of experience managing a team and/or a large multi-brand or multi-location paid media budget
Proven experience managing an annual paid media budget of $5 million or more, including Google, Meta, and/or Local Services Ads
Demonstrated experience managing an agency-of-record relationship from the client side, including strategy, performance management, and accountability
Experience with third-party lead aggregators, marketplaces, or other performance-based lead-generation channels
Proven track record of hiring, developing, coaching, and retaining high-performing marketing teams
Strong analytical skills with the ability to connect paid media performance to CAC, revenue, and broader business objectives
Experience developing forecasts, managing budget pacing, and communicating performance to senior leadership
Comfortable operating in a fast-paced, multi-brand environment with executive and board-level reporting expectations
Experience in home services, franchise, multi-location, or another high-consideration consumer services industry
Experience managing paid media across multiple brands and geographic markets
Experience working in a private-equity-backed organization or similarly performance-driven environment
Experience with CRO strategy and experimentation
Experience managing Local Services Ads and third-party lead-generation marketplaces at scale
Strong understanding of the relationship between lead volume, lead quality, conversion, CAC, and revenue
Experience leading agency transitions, platform migrations, or significant changes to paid media operating models

Benefits

Comp & perks

Competitive salary and performance-based incentives
Comprehensive benefits package
Paid time off and company holidays
Professional development opportunities
Collaborative, growth-oriented environment
Opportunity to lead a high-impact marketing function across a growing brand portfolio