Fairway

Manager

• Own and manage an annual paid digital budget of approximately $12–13 million across Google, Meta, LSA, and other paid channels
• Develop quarterly and annual paid media strategies aligned with lead generation, revenue, and customer acquisition goals
• Allocate investment across brands, geographies, and seasonal opportunities to achieve blended CAC targets
• Own budget pacing, forecasting, and variance-to-plan reporting for the paid digital portfolio
• Identify opportunities to optimize investment and scale high-performing channels, markets, and campaigns
• Serve as the primary business owner for the paid digital agency-of-record relationship
• Lead agency performance reviews and quarterly business reviews
• Manage agency transitions and onboarding, including account ownership transfers, campaign rebuilds, and historical data migration
• Direct CRO testing priorities and roadmaps
• Own relationships with third-party lead aggregators and marketplace partners
• Negotiate commercial terms and manage lead quality, cost per lead, and overall channel performance
• Develop and manage Local Services Ads strategy and investment across the organization’s brands
• Evaluate emerging paid media and lead-generation channels for testing, validation, and scaling
• Lead, coach, and develop the paid digital marketing team
• Build team capabilities and succession plans across a multi-brand portfolio
• Partner with CRO, SEO, Digital Experience, and Platform teams
• Establish campaign QA standards, operating procedures, reporting cadences, and best practices
• Own paid digital inputs into the monthly marketing efficiency scorecard
• Partner with Finance and Marketing Analytics to ensure paid media actuals are accurately sourced, reconciled, and reported
• Translate channel-level data into business insights and recommendations
• Prepare reporting for senior leadership and board-level audiences
• Maintain blended CAC within established targets
• Build and retain a high-performing paid digital team and establish scalable reporting

Explore Digital Manager at Fairway. Review requirements and application details.