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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in crafting engaging social media content and editorial pieces tailored for the fashion industry, with a strong ability to adapt tone and style for various platforms. Proven experience in collaborating with cross-functional teams to produce high-quality, trend-driven copy that resonates with target audiences.
Highest-signal resume keywords
Digital Writing ExperienceFashion KnowledgeSocial Media Content CreationEditorial WritingSelf-Editing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social CopywritingEditorial WritingContent CreationCommercial Content DevelopmentTrend Analysis
Soft Skills
CollaborationAdaptabilityAttention to Detail
Tools & Technologies
InstagramTikTokGoogle Ads
Industry Keywords
Fashion RetailLuxury E-CommerceCreative AgencyBrandingTone of Voice
About the role
Key responsibilities & impact- Write smart, elevated captions for Instagram and TikTok, turning around reactive and trend-led social copy at speed
- Pitch and write editorial-led posts that people save and share
- Create commercial content for brands, including advertising banners, branded emails and social captions
- Write trend-based editorial emails and push notifications
- Collaborate with the paid media team on content for paid social, Google Ads and growth partner marketing campaigns
- Serve as a guardian of the FARFETCH tone of voice
- Partner with designers and the wider business to translate brief requirements into polished, engaging copy
Requirements
What you’ll need- Portfolio of fashion or social writing
- Strong knowledge of fashion and culture
- Up to date with Instagram and TikTok
- 3 years digital writing experience in fashion retail, luxury e-commerce or a fast-paced creative agency
- Ability to flex between commercial content and inspiring editorial
- Ability to self-edit when needed
- Excellent grasp of spelling and grammar
Benefits
Comp & perks- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment (3 days a week in office, 2 days WFH)