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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing promotional campaigns and rewards strategies to enhance customer engagement and maximize lifetime value. Proficient in data analysis and cross-functional collaboration to drive incremental revenue and optimize promotional effectiveness.
Highest-signal resume keywords
Promotions ManagementCustomer AnalyticsQuantitative AnalysisBudget ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Promotional Campaign DevelopmentCustomer SegmentationData AnalysisKPI UnderstandingTest and Learn Approaches
Soft Skills
Excellent Communication SkillsLeadershipCollaboration
Tools & Technologies
ExcelBI ToolsLooker
Industry Keywords
E-CommerceCustomer Lifetime ValueReturn on InvestmentLoyalty RewardsHigh Volume Retail
About the role
Key responsibilities & impact- Develop, execute, and analyse promotional campaigns and reward propositions to increase engagement, drive repeat purchases, and maximise customer lifetime value
- Design and manage an annual promotional and rewards calendar, including discounts, spend and saves, credit cashback, and loyalty rewards
- Oversee go-to-market planning from concept, modelling/sizing, and creative brief through execution across promotional setup, testing, on-site messaging, email, and push channels, followed by reporting
- Work with customer analytics to define and refine customer segments and personalise promotions for optimal lifecycle timing and incrementality
- Manage annual budgeting and quarterly re-forecasting with customer analytics and finance, focusing on promotional usage, incremental revenue, and ROI
- Lead cross-functional optimisation plans across Analytics, CRM, creative, on-site experience, messaging, offers, and rewards
- Report to the Head of CRM & Loyalty and collaborate across Commercial, Customer Analytics, Finance, and Product
Requirements
What you’ll need- Experience managing promotions and rewards, preferably within a high volume retailer with strong e-commerce presence
- Experience of managing test and learn approaches
- Strong quantitative and analytical skills with a deep understanding of KPIs like LTV (Lifetime Value), ROI (Return on Investment) and Incrementality
- Proficient in analysing data; comfort with Excel & BI tools (e.g. Looker) is highly preferred
- Excellent written and verbal communication skills, with the ability to articulate complex analysis and present actionable recommendations to senior leadership
- Experience in a complex, cross-functional environment
- Experience of management and developing individuals
Benefits
Comp & perks- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment (3 days a week in office, 2 days WFH)