Mid-Level Marketing Analyst – CRM

Farmácias app | Delivery | By GrupoSC

. Execute campaigns and automations across CRM channels, including email, push notifications, web push, web messages, and nudges .

Posted 10/22/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing CRM campaigns and automations, with a strong focus on customer segmentation, engagement flows, and compliance with Brazil’s LGPD data protection law. Proficient in analyzing KPIs and optimizing marketing strategies to enhance customer journeys and drive business results.

Highest-signal resume keywords

CRM Campaign ExecutionHTML Email CreationCustomer SegmentationAnalytical SkillsCompliance with LGPD

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMMarketing AutomationHTMLCustomer Lifecycle ManagementA/B TestingData AnalysisEngagement FlowsSegmentationKPI MonitoringProject Management

Soft Skills

Written CommunicationAttention to DetailCollaborationProactive ApproachOrganizational Skills

Tools & Technologies

Insider OneSalesforceHubSpotRD Station

Industry Keywords

Relationship MarketingConsumer JourneyCustomer BehaviorData QualityProcess Improvements

About the role

Key responsibilities & impact

Execute campaigns and automations across CRM channels, including email, push notifications, web push, web messages, and nudges
Plan, build, and operationalize automated customer journeys and engagement flows
Create HTML marketing emails, ensuring proper rendering and adherence to CRM best practices
Critically review marketing assets, communications, and customer journeys
Lead projects and recurring activities, managing schedules, deliverables, and project execution
Plan CRM strategies based on calendars, seasonality, and promotional activations
Operate platforms such as Insider One, Salesforce, HubSpot, and RD Station
Apply segmentation and personalization based on purchasing behavior, categories, purchase frequency, average order value, browsing history, and customer lifecycle stage
Support A/B testing and campaign optimization
Prepare briefs with references, creative direction, and copy guidelines
Monitor and report on CRM and business KPIs, including open rates, click-through rates, conversion, engagement, opt-outs, GMV, LTV, churn, retention, and repeat purchase rate
Collaborate with Growth, Branding, and Sales teams
Analyze the customer base, behavior, segmentation, and performance, ensuring data quality and compliance with Brazil’s LGPD data protection law
Contribute to process improvements and best practices within the team

Requirements

What you’ll need

Experience in CRM and relationship marketing
Experience with CRM and marketing automation platforms; experience with Insider One is a plus
Experience and autonomy in operating multichannel campaigns, automated customer journeys, and engagement flows
Knowledge of HTML for building and editing emails
Knowledge of customer segmentation, customer lifecycle management, and the consumer journey
Excellent written communication skills and strong attention to copy quality
Strong analytical skills and familiarity with dashboards and KPIs
Organization, attention to detail, and ability to manage priorities and deadlines
Strong communication skills and ability to work collaboratively
Proactive, accountable, and self-directed approach
Compliance with Brazil’s LGPD data protection law

Benefits

Comp & perks

Meal allowance
Food allowance
Health insurance
Dental insurance
TotalPass fitness benefit
Life insurance
Working hours: 8:00 a.m. to 6:00 p.m., Monday to Friday