CRM and Data Coordinator

Farmax

. Define the CRM strategy by brand, audience, and lifecycle stage, aligned with e-commerce goals.

Posted 10/2/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development, customer journey mapping, and automation implementation to enhance customer engagement and retention. Proficient in leveraging data analytics and segmentation to drive personalized marketing initiatives and optimize campaign performance.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Journey MappingAutomation ImplementationData Analytics and SegmentationB2C Relationship Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationCohort AnalysisA/B TestingBehavioral AutomationMetrics Tracking

Soft Skills

Team LeadershipResults-Oriented ManagementCommunication Skills

Tools & Technologies

Salesforce Marketing CloudHubSpotInsiderGA4Campaign Orchestration Tools

Certifications & Qualifications

Graduate Degree in CRMDigital Marketing Certification

Industry Keywords

E-commerceB2C MarketingCustomer ExperienceData ProtectionIncrementality Testing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define the CRM strategy by brand, audience, and lifecycle stage, aligned with e-commerce goals.
Map the customer journey and create highly personalized welcome, abandonment, first-purchase, post-purchase, repurchase, retention, and reactivation flows.
Build dynamic segments and triggers based on behavior, order history, interests, and intent signals.
Plan contact calendars and rules across email, WhatsApp, SMS, push notifications, and other channels, with careful attention to relevance and communication frequency.
Lead the setup, implementation, monitoring, and optimization of automations and campaigns on the CRM platform.
Plan A/B tests for audiences, messages, offers, channels, and contact timing; document learnings and scale successful results.
Work with data and technology teams to ensure the events, integrations, consent, and database quality required for personalization.
Collaborate with e-commerce, media, content, CX, and brand teams to connect campaigns and the shopping experience with customer relationships.
Develop the team, allocate priorities, monitor deliverables, and establish a results-oriented management routine.
Track the growth and quality of the active customer base, as well as reach and engagement by channel.
Monitor journey conversion, CRM-attributed revenue, and incremental contribution.
Monitor repurchase, retention, reactivation, and LTV by cohort and brand.
Track deliverability, opt-outs, contact frequency, and the quality of the customer experience.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Statistics, or a related field.
Graduate degree or certification in CRM, Digital Marketing, Data, or Growth is desirable.
Solid experience in B2C relationship marketing, retention, and recurring revenue, preferably in e-commerce.
Experience mapping the customer journey from acquisition and first purchase through post-purchase, repurchase, and reactivation.
Experience building automated flows based on behavior, purchase history, interests, relationship stage, and intent signals.
Ability to define triggers, contact rules, and relevant content by segment.
Practical proficiency with CRM and campaign orchestration tools.
Experience with Insider, Salesforce Marketing Cloud, HubSpot, or related platforms is desirable.
Experience planning and operating email, WhatsApp, SMS, push notifications, and other channels, with attention to deliverability, frequency, consent, and customer experience.
Experience with customer segmentation, cohort analysis, and tracking metrics such as active customer base, engagement, conversion, repurchase, retention, incremental revenue, and LTV.
Familiarity with GA4, BI, and incrementality testing is desirable.
Experience planning and interpreting A/B tests involving audience, message, offer, channel, and contact timing.
Ability to document hypotheses, results, and learnings to support continuous improvement.
Understanding of the connections between e-commerce platforms, CRM, data, media, and customer service.
Ability to specify requirements and monitor data and event quality.
Application of best practices for consent, communication preferences, and Brazil’s LGPD data protection requirements.
Experience leading people, prioritizing demands, monitoring deliverables, and coordinating with partner teams.
Ability to turn data into decisions and connect CRM initiatives to recurring revenue and business growth.
Ability to present proposals, requirements, results, and learnings to technical and business audiences.
Ability to organize initiatives based on impact, effort, and execution capacity.

Benefits

Comp & perks

Meal Voucher
Food Voucher
On-site Meals
Transportation Voucher
40% discount on our products
Partnerships with Educational Institutions
Pharmacy Card
Corporate University
Childcare Assistance
Extended Maternity Leave
Maternal Support Program
Baby on Board Program
Health Insurance
Dental Insurance
Life Insurance
TotalPass
Flu Vaccination
Benefits may vary by location.