Marketing Manager

Farmax

. Define and manage positioning, target audience, tone of voice, and portfolio, pricing, and channel architecture.

Posted 10/28/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, marketing strategy, and regulatory compliance within the nutrition and wellness sectors. Proficient in analyzing market data and developing effective communication strategies that align with consumer needs and business objectives.

Highest-signal resume keywords

Brand ManagementRegulatory ComplianceMarket AnalysisDigital MarketingTrade Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Goods ManagementNielsen Data AnalysisCAC AnalysisLTV AnalysisE-Commerce StrategyContent DevelopmentCRM ManagementPortfolio ManagementNPD Launch PlanningPricing Strategy

Soft Skills

AgilityAnalytical RigorCollaborationLeadershipCommunication

Tools & Technologies

Digital ChannelsSocial MediaMarketplacesCRM SystemsPR Initiatives

Certifications & Qualifications

Bachelor’s Degree in MarketingPostgraduate Degree or MBA in Marketing

Industry Keywords

FMCGNutritionDietary SupplementsWellnessPharmaceutical IndustryHealthcareANVISACONARTrade MarketingCommunity Engagement

About the role

Key responsibilities & impact

Define and manage positioning, target audience, tone of voice, and portfolio, pricing, and channel architecture.
Translate nutrition science and the differentiators of ingredients and formulas into clear, transparent, and compelling communications within regulatory guidelines.
Ensure positioning guides product development, packaging, and campaigns, reducing reliance on promotions.
Develop and execute the annual marketing plan and brand budget.
Lead consumer studies and interviews, CRM analysis, and community listening initiatives.
Monitor health, nutrition, and wellness trends and competitors, anticipating opportunities.
Lead the NPD launch plan in partnership with R&D.
Define the role of each SKU and prioritize the portfolio based on demand, margin, and repeat purchases.
Structure relationships with nutritionists, physicians, and other healthcare prescribers.
Coordinate relationships with wellness communities and creators, as well as PR initiatives.
Develop and approve briefs for creators and affiliates.
Ensure regulatory compliance of claims and materials in partnership with Regulatory Affairs.
Validate paid media plans and always-on content across digital channels.
Strengthen the company’s D2C e-commerce operation, CRM, and marketplaces.
Define the role of each channel with Sales and Trade Marketing, and evaluate new channels.
Develop trade marketing, activation, and sell-out plans for pharmacies and specialty retail.
Track revenue, contribution margin, CAC, LTV, and incremental return.
Lead weekly growth reviews and monthly business reviews, and support quarterly reviews.
Manage agencies and suppliers.
Lead and develop the brand marketing team.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, Nutrition, Pharmacy, or a related field.
Solid experience managing consumer goods (FMCG) brands, preferably in food, dietary supplements, nutrition, wellness, or sports nutrition.
Experience with pharmacy channels (chains and independents), trade marketing, and sell-out, or experience in the pharmaceutical or healthcare industry.
Hands-on, intrapreneurial profile combining agility, experimentation, and consumer proximity with analytical rigor, regulatory compliance, and corporate governance.
Knowledge of dietary supplement regulations and rules governing communications and claims (ANVISA and CONAR).
Knowledge of marketing and business metrics such as CAC, LTV, ROAS, repeat-purchase cohorts, contribution margin, and incremental return.
Ability to analyze market and sell-out data (Nielsen, IQVIA).
Intermediate English proficiency.
Postgraduate degree or MBA in Marketing, Management, or Business.
Practical experience with digital and D2C channels, including content, social media, CRM, e-commerce, and marketplaces.
Experience building brands with strong connections to communities, influencers, and prescribers.
Experience working in family-owned companies or private equity-backed organizations.

Benefits

Comp & perks

Meal Voucher
Food Voucher*
On-site Meals*
Transportation Voucher
40% discount on our products
Partnerships with educational institutions
Pharmacy Card*
Corporate University
Childcare Assistance
Extended Maternity Leave
Maternal Support Program
Baby on Board Program
Health Insurance
Dental Insurance
Life Insurance
TotalPass
Flu Vaccination
Benefits may vary by location.