FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Growth and Performance Marketing, with a strong focus on managing digital media investments and optimizing acquisition strategies. Proficient in data analysis and performance measurement, leveraging tools like GA4 and advanced Excel to drive results.
Highest-signal resume keywords
Growth Marketing StrategyDigital Media Investment ManagementTeam Leadership and DevelopmentGA4 and Attribution AnalysisAI Integration in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CAC ManagementROAS OptimizationLTV:CAC AnalysisFunnel AnalysisPerformance MeasurementAdvanced Excel SkillsMedia Operations ManagementAffiliate Program OversightCampaign OptimizationData Analysis
Soft Skills
Analytical ThinkingStrategic PlanningResults-Oriented MindsetHands-On ApproachTeam Collaboration
Tools & Technologies
Meta AdsGoogle AdsGA4Power BILookerTikTok AdsAttribution ToolsCreative Development ToolsBidding ToolsSegmentation Tools
Certifications & Qualifications
Bachelor's DegreePostgraduate Degree in Digital Marketing
Industry Keywords
D2CE-commerceHealthcareBeautyWellnessSupplementsPerformance MarketingMedia CoordinationGrowth Attribution ModelsPaid Media
About the role
Key responsibilities & impact- Define the acquisition strategy by brand and channel, with direct responsibility for CAC, ROAS, and LTV:CAC.
- Lead, hire, and develop the growth team, including the Media Coordinator and paid and performance media analysts.
- Lead the growth QBR and acquisition reporting for the Executive Leadership Team.
- Govern the planning, execution, and optimization of margin-oriented campaigns across Meta, Google (Search, PMAX, and YouTube), and TikTok.
- Define targets, account structure, audiences, and budget allocation by objective (prospecting, retargeting, and retention).
- Structure and scale the affiliate and paid creator programs, defining commission structures and incremental ROI targets.
- Lead the phased transition from agency to in-house operations while maintaining acquisition performance.
- Manage the agency relationship, scope, and gradual offboarding, including knowledge transfer, fee reduction, and closure at the end of the plan.
- Build internal capabilities and integrate AI into operations, focusing on creative development, bidding, reporting, and segmentation.
- Partner with Brand, E-commerce, and CRM teams on audience management, suppression, and shared LTV:CAC.
- Conduct integrated performance analysis using GA4, media platforms, and attribution tools, with responsibility for first-party measurement.
- Advance growth attribution models and reporting processes.
- Manage media investment allocation and efficiency, identifying optimization opportunities and the right balance between paid and organic channels.
Requirements
What you’ll need- Bachelor’s degree completed.
- Experience in Growth, Performance Marketing, D2C, or E-commerce, managing digital media investments (Meta Ads and Google Ads) and owning metrics such as CAC, ROAS, LTV, MER, payback, and margin.
- Experience leading teams, managing agencies, and overseeing affiliate programs.
- Knowledge of GA4, funnel analysis, attribution, and performance measurement.
- Advanced Excel skills.
- Analytical, strategic, hands-on, and results-oriented profile.
- Postgraduate degree in Digital Marketing, Growth, Data & Analytics, or a related field.
- Experience bringing media operations in-house.
- Experience in the healthcare, beauty, wellness, supplements, or D2C sectors.
- Knowledge of creators, influencers, TikTok Ads, Power BI, Looker, and similar tools.
- Experience applying AI to marketing, including creative generation, testing, and automation.
- Intermediate or advanced English.
Benefits
Comp & perks- Meal Voucher
- Food Voucher*
- On-site Meals*
- Transportation Voucher
- 40% discount on our products
- Partnerships with Educational Institutions
- Pharmacy Card*
- Corporate University
- Childcare Assistance
- Extended Maternity Leave
- Maternal Support Program
- Baby on Board Program
- Health Insurance
- Dental Insurance
- Life Insurance
- TotalPass
- Flu Vaccination
- Benefits may vary by location.