Lead Strategy Manager

Farmers Insurance

. Analyze agency and lead performance to identify trends, opportunities, and performance gaps .

Posted 9/18/2026full-timeRemote • MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analyzing performance metrics and trends to drive agency growth and optimize lead performance. Proficient in vendor management, communication, and translating data into actionable business recommendations.

Highest-signal resume keywords

Lead Performance AnalysisVendor ManagementPerformance Marketing PlatformsStrong Communication SkillsProgrammatic Media Buying

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisPerformance Metrics MonitoringLead Conversion StrategiesInvoice ReviewFinancial Services ExperienceDigital AdvertisingLead RoutingOptimization RecommendationsContract NegotiationMarketplace Performance Improvement

Soft Skills

CommunicationNegotiationCollaborationProblem-SolvingRelationship Management

Tools & Technologies

AdTechDSPsPerformance Marketing Platforms

Industry Keywords

InsuranceP&CLifeHealthMortgageField DistributionSales ExperienceLead-Driven Industry

About the role

Key responsibilities & impact

Analyze agency and lead performance to identify trends, opportunities, and performance gaps
Use data and performance insights to support agency growth and business decisions
Monitor lead volume, quality, conversion, cost, and other relevant performance metrics
Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience
Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization
Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives
Coordinate projects involving agencies, vendors, and internal stakeholders
Evaluate lead-source and vendor performance and provide recommendations for optimization
Support lead routing and distribution strategies to improve lead allocation and agency performance
Prepare and communicate reports, analysis, and recommendations to stakeholders
Identify opportunities to improve productivity, lead conversion, and overall marketplace performance
Translate data and analysis into clear, actionable business recommendations
Support continuous improvement initiatives focused on agency growth and marketplace effectiveness

Requirements

What you’ll need

High school diploma or equivalent required
Bachelor’s degree preferred in finance, marketing or business, or equivalent combination of education and experience
Minimum five years of insurance and marketing experience required, preferably with that experience in the field distribution or sales experience areas
Previous finance experience including invoice review, processing and validation (A/P, Accounting, or Auditing/QA) preferred
Previous vendor management and relationship experience required
Strong communication skills and ability to negotiate contracts and services required
Experience in P&C, Life, Health, Mortgage, Financial Services, or another lead-driven industry
Experience with programmatic media buying, digital advertising, DSPs, or AdTech
Experience with lead marketplace or performance marketing platforms
Experience with vendor performance management and optimization
Valid, local legal authorization to work in Mexico at the time of hire

Benefits

Comp & perks

Comprehensive benefits package
Career development and training opportunities
Flexible work arrangements
Dynamic and inclusive work culture within a globally renowned group
Private Health Insurance
Pension Plan
Paid Time Off
Training & Development