Marketing Campaign Specialist

Farmers Insurance

. Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans .

Posted 10/5/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and optimizing paid display and social media campaigns, with a strong focus on performance marketing and data analysis. Proven ability to collaborate across teams and manage vendor relationships to drive successful marketing initiatives.

Highest-signal resume keywords

Paid Display Campaign ManagementSocial Media Campaign ManagementDV360 ExperiencePerformance Marketing ExpertiseAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAudience ManagementBudget ManagementData AnalysisKPI TrackingSegmentationForecastingVendor ManagementTesting ApproachesReporting

Soft Skills

Strong Verbal CommunicationStrong Written CommunicationTime ManagementPriority SettingCustomer Relationship Building

Tools & Technologies

DV360Facebook AdsTwitter AdsYouTube AdsAnalytics Platforms

Industry Keywords

Digital AnalyticsPerformance MarketingCampaign PerformanceLead GenerationMarketing Operations

About the role

Key responsibilities & impact

Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans
Create and manage campaigns delivering against sales-call and premium KPIs
Lead end-to-end build-out, daily management, optimization, and reporting for paid display and social campaigns
Analyze weekly campaign performance for management reporting
Lead audience management and segment creation within technology platforms
Identify and implement optimization opportunities to drive efficient leads into the conversion funnel
Manage monthly digital media budgets and provide Finance with actuals and forecasts
Recommend innovative testing approaches for display, social media, and in-market initiatives
Partner with the analytics team to create dashboards for analysis and optimization
Develop insights and implications from display and social media creative performance
Manage vendors, including display networks and social websites
Coordinate with analytics, creative/content, and CRM teams to execute campaigns

Requirements

What you’ll need

High School Diploma or equivalent
Related experience creating and managing paid display and social campaigns
Experience managing DV360, Facebook, Twitter, and YouTube campaigns
Demonstrated experience in performance marketing
Ability to work across marketing department functions
Track record of successful vendor management
Demonstrated analytical skills
Ability to synthesize complex data sets into actionable steps/initiatives
Demonstrated time management and priority setting skills
Ability to drive multiple projects to successful completion
Strong verbal communication and listening skills
Strong written communication skills
Ability to build strong customer relationships
Possesses a high degree of initiative

Benefits

Comp & perks

No benefits, perks, or additional compensation are specified in the posting