Marketing Campaign Specialist

Farmers Insurance

. Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans .

Posted 10/16/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid display and social media campaigns, with a strong focus on performance marketing and analytics. Proven ability to synthesize complex data into actionable insights while managing vendor relationships and collaborating across marketing functions.

Highest-signal resume keywords

Paid Display Campaign ManagementSocial Media AcquisitionDV360 ExperiencePerformance MarketingVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationData AnalysisBudget ManagementAudience SegmentationKPI TrackingDashboard CreationCreative Performance InsightsTesting ApproachesLead GenerationForecasting

Soft Skills

Strong Verbal CommunicationStrong Written CommunicationTime ManagementPriority SettingCustomer Relationship Building

Tools & Technologies

FacebookTwitterYouTubeAnalytics PlatformsCRM Systems

Industry Keywords

Digital AnalyticsPerformance MarketingCampaign ManagementMarketing Department FunctionsConversion Funnel

About the role

Key responsibilities & impact

Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans
Create and manage campaigns delivering against sales-call and premium KPIs
Lead end-to-end build-out, daily management, optimization, and reporting for paid display and social campaigns
Analyze weekly campaign performance for management reporting
Manage audiences and create segments within technology platforms
Identify optimization opportunities to drive efficient leads into the conversion funnel
Manage monthly digital media budgets and provide Finance with actuals and forecasts
Recommend innovative testing approaches for display, social media, and in-market initiatives
Partner with analytics to create dashboards for analysis and optimization
Develop insights regarding display and social media creative performance
Manage display-network and social-media vendors
Coordinate with analytics, creative/content, and CRM teams to execute campaigns

Requirements

What you’ll need

High School Diploma or equivalent
Bachelor's degree in Marketing or related field
Related experience creating and managing paid display and social campaigns
Experience managing DV360, Facebook, Twitter, and YouTube
Demonstrated experience in performance marketing
Ability to work across marketing department functions
Track record of successful vendor management
Demonstrated analytical skills
Ability to synthesize complex data sets into actionable steps/initiatives
Demonstrated time management and priority setting skills
Ability to drive multiple projects to successful completion
Strong verbal communication and listening skills
Strong written communication skills
Ability to build strong customer relationships
High degree of initiative