Marketing Consultant II

Farmers Insurance

. Execute end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints .

Posted 10/16/2026full-timeRemote • Mexico, BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel marketing campaigns, including email, SMS, and direct mail, while optimizing customer journeys and analyzing campaign performance. Proficient in stakeholder management and collaboration across various teams to deliver impactful marketing strategies.

Highest-signal resume keywords

Multi-Channel Campaign ManagementAudience SegmentationCampaign Performance AnalysisProject ManagementMarketing Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLead NurtureContent DevelopmentCampaign TestingQuality AssuranceCustomer Journey OptimizationData AnalysisPerformance ReportingB2C AcquisitionB2B Sales-Enablement

Soft Skills

Project ManagementStakeholder ManagementCross-Functional CollaborationProblem-SolvingAttention to Detail

Industry Keywords

Marketing ExecutionDigital Campaign ManagementE-Commerce Best PracticesUX/UI PrinciplesInsuranceFinancial Services

About the role

Key responsibilities & impact

Execute end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints
Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch
Optimize customer journeys through personalization, messaging, timing, and channel coordination
Develop B2C acquisition content and B2B sales-enablement materials from concept through production
Partner with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners
Deliver campaigns accurately, on time, and within budget
Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch
Monitor engagement, lead progression, quote completion, conversion, and marketing ROI
Translate campaign data and customer insights into actionable recommendations
Develop test-and-learn plans to improve messaging, response rates, and customer experiences
Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
Fluent English proficiency
4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management
Experience managing multi-channel campaigns from planning through launch and performance analysis
Strong project management, stakeholder management, and cross-functional collaboration skills
Experience with audience segmentation, content development, campaign testing, and quality assurance
Ability to analyze campaign performance and recommend data-driven improvements
Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices
Experience working with agencies, vendors, sales teams, and internal business partners
Strong organizational, communication, problem-solving, and attention-to-detail skills
Valid, local legal authorization to work in Mexico at the time of hire
Knowledge of marketing compliance and brand-review processes is preferred
Experience in insurance or financial services is a plus

Benefits

Comp & perks

Competitive compensation and benefits package
Competitive salary opportunities
Performance-based bonuses
Comprehensive benefits
Ongoing training and development resources
Work–life balance support
Wellbeing and growth support