Social Media Manager

FAT Brands Inc.

. Bring brand expertise, business priorities, and the guest/community perspective to strategic and creative planning .

Posted 11/6/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing and community management, with a strong focus on experiential activations and influencer engagement. Proficient in content creation for social media platforms, ensuring alignment with brand voice and community needs.

Highest-signal resume keywords

Integrated Marketing ManagementCommunity EngagementInfluencer RelationsContent Creation for Social MediaEvent Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Performance ReportingVideo EditingCopywritingEvent Logistics ManagementBrand Strategy Development

Soft Skills

Strong CommunicationOrganizational SkillsCreative PlanningRelationship BuildingAuthentic Storytelling

Tools & Technologies

TikTokInstagram ReelsYouTube ShortsCommunity Management Platforms

Industry Keywords

Restaurant ExperienceHospitality ExperienceFranchise MarketingExperiential EventsLocal Partnerships

About the role

Key responsibilities & impact

Bring brand expertise, business priorities, and the guest/community perspective to strategic and creative planning
Provide approvals and collaborate cross-functionally on creative development
Own the integrated marketing/social calendar for assigned brands
Set promotional priorities and ensure cross-functional alignment across teams
Conceptualize and manage experiential activations and influencer events
Identify and cultivate relationships with relevant local and regional influencers
Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
Drive daily engagement and guest care across community channels
Build local community relationships and identify partnership and collaboration opportunities
Monitor content and channel performance and partner on optimization recommendations
Support franchisee-facing marketing initiatives as needed
Concept, shoot, and edit original short-form video and photo content for TikTok, Instagram Reels, YouTube Shorts, and other platforms
Source and capture restaurant stories, guest moments, and behind-the-scenes content on-site
Stay ahead of platform trends, sounds, and formats and turn them into on-brand content
Write captions, hooks, and copy matching each brand’s voice and platform style
Repurpose influencer, guest, and event content into ongoing social assets
Optionally appear on camera or narrate content

Requirements

What you’ll need

3–5+ years in marketing, community management, or brand/experiential events
Restaurant, hospitality, or franchise experience strongly preferred
Comfortable operating as both a strategic partner and a creative, hands-on planner
Strong writer/communicator with an eye for authentic, local storytelling
Highly organized, able to own a calendar and juggle multiple concurrent priorities
Willing and able to attend and oversee events, including evenings/weekends as needed
Experience with social/community platforms, influencer relations, and basic performance reporting
Employee must be available to meet locally for meetings and restaurant visits
Employee must be available for occasional overnight travel

Benefits

Comp & perks

Fully remote position
Occasional overnight travel
Opportunity to work with iconic restaurant brands and a diverse portfolio of fast-casual, quick-service, and casual dining concepts