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Field Marketing Specialist
Feathery. Own industry conferences and events end-to-end, including sponsorship coordination, registration, booths and materials, vendors, attendee communications, onsite logistics, and post-event follow-up .
About the role
Key responsibilities & impact- Own industry conferences and events end-to-end, including sponsorship coordination, registration, booths and materials, vendors, attendee communications, onsite logistics, and post-event follow-up
- Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders
- Coordinate presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs
- Partner with internal teams and external vendors to deliver programs smoothly, on time, and to a high standard
- Travel across North America as needed to support key conferences and events
- Align events with priority accounts, territories, and pipeline goals in partnership with Account Executives and Sales leadership
- Coordinate pre-event outreach and meeting-booking efforts
- Manage attendee and lead capture and ensure timely handoff and follow-up
- Create opportunities for Sales to engage prospects and customers through targeted field activations
- Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions
- Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and event ROI
- Report on program performance and use results and Sales feedback to improve future events and investment decisions
- Identify events and programs delivering the strongest engagement and commercial impact
- Improve and scale event processes as the field marketing program grows
Requirements
What you’ll need- 3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software
- Demonstrated experience personally owning conferences and events end-to-end, from planning and logistics through onsite execution and follow-up
- Experience working closely with Sales/Account Executives and understanding field marketing contributions to awareness, meetings, opportunities, and pipeline
- Experience running industry conferences and customer/prospect programs, including dinners, roundtables, webinars, or regional events
- Excellent project management and organizational skills
- Ability to manage multiple events, deadlines, vendors, budgets, and stakeholders simultaneously
- Commercial mindset and experience measuring event performance using MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI
- Proactive, resourceful, and comfortable taking ownership in a fast-moving environment
- Strong communication and cross-functional collaboration skills
- Ability and willingness to travel across North America for conferences and events
- Bonus: Experience in fintech, financial services, insurance, or wealth management
- Bonus: Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms
- Bonus: Experience at an early-stage or high-growth B2B SaaS company
- Bonus: Experience supporting account-based or executive engagement programs
Benefits
Comp & perks- Competitive compensation and equity
- HRA health plan
- Unlimited PTO
- 401(k) plan
- Company offsites to connect and recharge
- Supportive, low-ego team that values ownership and growth