Feathery

Marketing

• Own industry conferences and events end-to-end, including sponsorship coordination, registration, booths and materials, vendors, attendee communications, onsite logistics, and post-event follow-up
• Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders
• Coordinate presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs
• Partner with internal teams and external vendors to deliver programs smoothly, on time, and to a high standard
• Travel across North America as needed to support key conferences and events
• Align events with priority accounts, territories, and pipeline goals in partnership with Account Executives and Sales leadership
• Coordinate pre-event outreach and meeting-booking efforts
• Manage attendee and lead capture and ensure timely handoff and follow-up
• Create opportunities for Sales to engage prospects and customers through targeted field activations
• Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions
• Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and event ROI
• Report on program performance and use results and Sales feedback to improve future events and investment decisions
• Identify events and programs delivering the strongest engagement and commercial impact
• Improve and scale event processes as the field marketing program grows

Field Marketing Specialist

Product Marketing

• Define and evolve Feathery’s core messaging, positioning, and value propositions across insurance and wealth management
• Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution
• Translate complex product capabilities into clear, compelling messaging for enterprise buyers
• Partner with Product and Marketing to bring new capabilities and use cases to market
• Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets
• Partner with Sales and Customer Success to build enablement that helps win competitive deals, shorten deal cycles, and expand accounts
• Analyze competitors, market trends, and buyer insights to strengthen Feathery’s differentiation
• Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities
• Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities
• Develop customer stories and case studies that demonstrate Feathery’s impact
• Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field
• Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management
• Shape how Feathery tells its product story and brings it to market, impacting customer adoption and growth
• Collaborate with Product, Sales, Customer Success, and Leadership to refine market strategy, influence product direction, and build messaging and enablement

Field Marketing Specialist

Product Marketing Manager