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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS Product Marketing with a focus on go-to-market strategy, product positioning, and customer-centric messaging. Proven ability to collaborate cross-functionally and leverage customer insights to drive product adoption and growth in regulated industries such as financial services and insurance.
Highest-signal resume keywords
B2B SaaS Product MarketingGo-To-Market StrategySales EnablementCustomer ResearchCompetitive Intelligence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningWorkflow AutomationTechnical StorytellingMarket AnalysisMessaging Development
Soft Skills
Cross-Functional CollaborationCommunication SkillsCuriosityStrategic ThinkingTactical Execution
Tools & Technologies
APIsData PlatformsAI-Powered Products
Industry Keywords
Financial ServicesInsuranceWealth ManagementRegulated Industries
About the role
Key responsibilities & impact- Define and evolve Feathery’s core messaging, positioning, and value propositions across insurance and wealth management
- Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution
- Translate complex product capabilities into clear, compelling messaging for enterprise buyers
- Partner with Product and Marketing to bring new capabilities and use cases to market
- Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets
- Partner with Sales and Customer Success to build enablement that helps win competitive deals, shorten deal cycles, and expand accounts
- Analyze competitors, market trends, and buyer insights to strengthen Feathery’s differentiation
- Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities
- Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities
- Develop customer stories and case studies that demonstrate Feathery’s impact
- Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field
- Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management
- Shape how Feathery tells its product story and brings it to market, impacting customer adoption and growth
- Collaborate with Product, Sales, Customer Success, and Leadership to refine market strategy, influence product direction, and build messaging and enablement
Requirements
What you’ll need- 5+ years of B2B SaaS Product Marketing experience, including ownership of product launches and go-to-market programs
- Proven track record of positioning technical or workflow automation products for enterprise customers
- Exceptional storytelling and communication skills — able to distill complex technology into compelling narratives
- Experience building sales enablement and competitive intelligence programs
- Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing
- Deep curiosity about customers and how they evaluate and buy technology
- Ability to operate both strategically and tactically in a fast-paced environment
- Bonus: Experience in financial services, insurance, wealth management, or other regulated industries
- Bonus: Technical proficiency or familiarity with APIs, workflow automation, or data platforms
- Bonus: Experience with AI-powered products
- Bonus: Background in high-growth B2B SaaS environments
Benefits
Comp & perks- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Downtown Toronto office location
- Office snacks and monthly catered lunch
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge