Senior Event Marketing Manager

Federato

. Develop event strategies aligned with marketing, sales, and company goals .

Posted 10/28/2026contractRemote • United States, CanadaSenior💰 $65 - $85 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing with a focus on B2B SaaS, including strategic planning, budget management, and cross-functional collaboration. Proficient in data-driven decision-making and leveraging insights to enhance event performance and ROI.

Highest-signal resume keywords

Event Marketing ExperienceProject ManagementBudget ManagementNegotiation SkillsData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentSponsorship NegotiationPortfolio ReportingMetrics AnalysisProcess Creation

Soft Skills

Collaborative CommunicationStrategic ThinkingCreative InstinctsProactive Problem SolvingCross-Functional Influence

Tools & Technologies

DashboardsEvent Management SoftwareAI Tools

Industry Keywords

B2B SaaSField EventsConference SponsorshipsSales EnablementCustomer Success

About the role

Key responsibilities & impact

Develop event strategies aligned with marketing, sales, and company goals
Evaluate event opportunities and present data-backed recommendations
Expand the portfolio beyond standard conference sponsorships through new formats, experiential moments, and differentiated sponsorship concepts
Lead event programs end to end, owning plans, timelines, budgets, logistics, run of show, and results
Negotiate sponsorships, booth packages, and vendor contracts
Manage production partners, agencies, and external vendors
Build relationships with conference organizers and industry partners
Create processes, templates, and playbooks to scale execution
Partner with sales, customer success, marketing, product, and executive leadership on event alignment
Lead sales and customer success enablement, including pre-event planning, onsite readiness, meeting coordination, and follow-up strategy
Own portfolio reporting for pipeline influence, engagement, attendance, lead quality, and ROI
Surface insights and maintain feedback loops across sales, marketing, and leadership to improve performance

Requirements

What you’ll need

5+ years of event marketing experience, ideally in B2B SaaS
Proven ownership of complex third-party and field event portfolios, including tiered conference strategies
Strategic thinking and ability to translate goals into executable plans
Exceptional project management across multiple simultaneous workstreams
Experience managing significant budgets, contracts, and vendors
Strong negotiation skills
Deep understanding of how events support sales and pipeline
Data-driven; comfortable with dashboards, metrics, and reporting
Collaborative communication and cross-functional influence
Strong creative instincts balanced with disciplined execution
Proactive, solution-oriented, high ownership in a fast-paced, scaling environment
Uses AI in day-to-day work and continuously learns evolving tools

Benefits

Comp & perks

Path to full-time employment
Flexible hours, with additional hours possible during travel weeks
Remote work
Approximately 40% travel