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FedEx

Marketing Manager

FedEx

. Define and operate the Commercial Analytics strategy for the B2B vertical marketing team .

Posted 11/4/2026full-timeMumbai • IndiaSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Commercial Analytics strategy, performance measurement, and competitive intelligence within B2B environments. Proficient in leading analytics teams, optimizing processes, and delivering executive-level insights through advanced data visualization and storytelling.

Highest-signal resume keywords
People Management ExperienceTransformation AnalyticsPower BISQLAI Roadmaps

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Analytics StrategyPerformance MeasurementMarket IntelligenceData VisualizationMachine LearningNLP/Text MiningModel GovernanceFinancial AnalysisProcess OptimizationContent Development
Soft Skills
Executive StorytellingCoachingAccountabilityCuriosityContinuous Improvement
Tools & Technologies
Power BISQLPythonSASVBAGCPAzureUiPathExcelPowerPoint
Certifications & Qualifications
CFAFRMPMPSix Sigma
Industry Keywords
B2B MarketingKPIsOKRsRPALeanCross-Functional ProgramsMultinational EnvironmentsDemand PlanningERP PlanningCompetitive Signals

Tech Stack

Tools & technologies
AzureERPGoogle Cloud PlatformPMPPythonRPASQLVBA

About the role

Key responsibilities & impact
  • Define and operate the Commercial Analytics strategy for the B2B vertical marketing team
  • Advise Commercial leadership on performance definition, measurement, and improvement
  • Design and govern enterprise KPIs and prioritize analytics demand
  • Provide market and competitive intelligence for strategic planning
  • Maintain knowledge of priority markets and competitors using research, sales inputs, models, and financial analyses
  • Translate findings into executive-ready presentations, dashboards, and briefs
  • Establish communication channels for sharing intelligence
  • Own go-to-market content strategy for priority industries and offers
  • Author and commission thought-leadership content, reports, case studies, solution briefs, playbooks, and sales enablement decks
  • Ensure editorial quality, evidence standards, review workflows, and content localization
  • Define vertical taxonomy across CRM, planning, and reporting
  • Build vertical scorecards and unit-economics views
  • Integrate benchmarks and competitive signals to set targets and identify opportunities
  • Create vertical playbooks and offers and track impact
  • Prioritize AI/ML models by vertical and productize reusable insight products
  • Partner with IT to enhance analytics automation, visualization, and self-service BI
  • Integrate external data and APIs and maintain vertical mapping standards
  • Lead operating-model redesign and process optimization across functions and regions
  • Drive RPA/low-code automation and Lean/Six Sigma improvements
  • Run cross-functional programs across geographies with clear scope, milestones, and outcomes
  • Establish governance, KPIs/OKRs, and performance cadence
  • Manage vendors and statements of work where applicable
  • Promote best practices across US/Global and India teams
  • Coordinate with leadership and functional heads on priorities
  • Prepare briefing notes and discussion materials
  • Track stakeholder action items to closure
  • Build and lead a high-performing analytics and insights team
  • Coach team members and foster accountability, inclusion, curiosity, and continuous improvement

Requirements

What you’ll need
  • Minimum 3 years of people management experience
  • 8+ years in transformation, analytics, or corporate strategy
  • Experience in multinational environments preferred
  • Ability to identify opportunities and optimize models for growth
  • Ability to shape AI roadmaps and articulate measurable outcomes
  • Ability to author/edit thought-leadership papers, marketing collaterals, and customer case studies
  • Ability to convert one flagship narrative into a multi-asset, multi-channel program with measurable results
  • Experience with Power BI, SQL, Python, SAS, and VBA
  • Familiarity with GCP/Azure ecosystems
  • Familiarity with RPA/low-code, e.g. UiPath
  • Experience with FP&A/ERP planning or reporting platforms
  • High proficiency in Excel, PowerPoint, and Word
  • Executive storytelling and visualization skills
  • Machine learning and AI experience is good to have, including NLP/text mining, GenAI/LLMs, MLOps, model governance, Responsible AI, and operationalizing models into BI dashboards, demand-planning workflows, and APIs
  • Certifications such as CFA, FRM, PMP, or Six Sigma are nice to have

Benefits

Comp & perks
  • Competitive benefits
  • Flexible work arrangements
  • Programs to support well-being
  • Career advancement and location transfer opportunities
  • Training and leadership programs
  • Equal opportunities, fairness and respect
  • Reasonable accommodation for team members and third parties with physical and mental disabilities