Manager, Integrated Marketing

Feeding America

. Lead development of marketing strategies for digitally acquired prospects and early-stage donors, using email and SMS as primary activation channels .

Posted 11/11/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $98,670 - $103,670 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies focused on email and SMS campaigns, leveraging data-informed insights and attitudinal segmentation to enhance donor engagement and conversion. Proficient in project management, collaboration across teams, and optimizing performance through A/B testing and automation.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentEmail And SMS Campaign ManagementAttitudinal Segmentation ActivationPerformance OptimizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEmail MarketingSMS MarketingData AnalysisA/B TestingLifecycle MarketingAutomationPerformance OptimizationCampaign ManagementCreative Development

Soft Skills

CommunicationProject ManagementCollaborationCritical EvaluationTime Management

Tools & Technologies

Every ActionSalesforceMarketing CloudGoogle AnalyticsMobile CommonsAsana

Industry Keywords

Nonprofit FundraisingMission-Driven MarketingDirect Response MarketingCompliance StandardsDonor Journeys

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead development of marketing strategies for digitally acquired prospects and early-stage donors, using email and SMS as primary activation channels
Translate audience insights into timely, relevant engagements that move supporters through the donor lifecycle
Apply attitudinal segmentation to differentiated messaging, creative, offers and donor journeys
Manage campaign calendars and testing plans to optimize performance and donor experience
Ensure consistent messaging across channels in collaboration with creative, data and fundraising teams
Advocate for the prospect audience segment in digital channels
Develop hypotheses and test segment-specific messaging, creative, offers and donor-journey approaches
Partner with research, analytics and marketing technology teams to activate segments, document hypotheses and results, develop reporting tools and scale effective practices
Translate test results into recommendations, best practices and repeatable playbooks
Collaborate across integrated marketing, digital media, development and marketing technology
Coordinate with external vendors and internal stakeholders for execution, brand consistency and innovation
Support strategic planning, budgeting and resource allocation with the Director of Integrated Marketing
Manage timelines, deliverables and processes
Share knowledge, document best practices and identify opportunities to streamline and scale
Champion A/B testing and iterative learning to improve conversion and retention
Stay current on digital marketing trends, tools and best practices
Identify opportunities to expand automation, personalization and lifecycle marketing across email and SMS

Requirements

What you’ll need

5+ years of experience in digital or integrated marketing, focused on email and SMS campaign management
Demonstrated success driving donor or customer conversion through data-informed strategies
Experience activating proprietary attitudinal or psychographic segmentation across differentiated messaging, creative, offers and donor journeys
Strong understanding of automation and performance optimization in a fundraising or revenue-focused environment
Proficiency with email and mobile marketing platforms, CRM systems and analytics tools, including Every Action, Salesforce, Marketing Cloud, Google Analytics and Mobile Commons
Knowledge of deliverability best practices, compliance standards such as CAN-SPAM and mobile-first design
Comfort leveraging AI and emerging technologies for campaign development, audience insights, personalization, testing and operational efficiency
Ability to critically evaluate AI-generated outputs and apply human judgment, marketing expertise and data/privacy considerations
Excellent project management and communication skills
Ability to manage multiple priorities in a fast-paced environment
Experience with Asana is a plus
Experience in nonprofit fundraising, mission-driven marketing or direct response environments is preferred
Familiarity with donor journeys, lifecycle marketing and cross-channel integration is preferred
Background in creative development and storytelling for digital channels is preferred
Must be authorized to work in the U.S.

Benefits

Comp & perks

Flexible work environment
Hybrid work arrangement with work from home on non-office days
30-day “work anywhere” program each calendar year
Paid time off (PTO)
Holidays
Comprehensive benefits package for full-time employees