Group Head of Performance Marketing

FEG

. Lead the centralization of acquisition and paid media capabilities across all FEG markets.

Posted 11/10/2026full-timePrague • CzechiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, customer acquisition strategy, and managing large budgets across digital channels. Proven ability to lead high-performing teams and optimize marketing performance while ensuring compliance with industry regulations.

Highest-signal resume keywords

Digital Acquisition StrategyPerformance Marketing LeadershipPaid Media OptimizationSEO and Affiliate MarketingStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCustomer AcquisitionMedia BuyingAttribution AnalysisConversion OptimizationCAC and LTV AnalysisAudience TargetingBudget ManagementData AnalyticsOperational Excellence

Soft Skills

Team LeadershipCross-Functional CollaborationKnowledge SharingCommunication SkillsStakeholder Engagement

Tools & Technologies

Google AdsMetaGA4Programmatic PlatformsTracking Technologies

Certifications & Qualifications

Google Ads CertificationGoogle Analytics CertificationMeta Blueprint Certification

Industry Keywords

Online GamblingSports BettingRegulated IndustriesAcquisition EconomicsPerformance Measurement

About the role

Key responsibilities & impact

Lead the centralization of acquisition and paid media capabilities across all FEG markets.
Build and develop a high-performing Group performance marketing team.
Establish consistent processes, technology, governance, reporting and performance standards.
Drive operational excellence through automation, AI adoption and continuous optimization.
Develop an effective operating model balancing Group execution and local market priorities.
Define and execute the Group customer acquisition strategy across Sportsbook and Casino.
Drive profitable growth in FTDs and high-value customers through paid, organic and partnership channels.
Oversee acquisition budgets, channel mix and investment allocation to maximize commercial returns.
Partner with local Marketing Directors to align acquisition activities with market objectives.
Own performance across paid media, SEO, affiliate marketing and strategic acquisition partnerships.
Optimize channel effectiveness, customer quality and acquisition efficiency.
Manage relationships with key platforms, agencies and technology partners.
Establish acquisition KPIs, measurement frameworks and reporting across all markets.
Leverage attribution, MMM, incrementality testing and LTV analysis to improve investment decisions.
Drive conversion optimization across acquisition journeys, registration flows and first-deposit funnels.
Ensure marketing performance is measured against business outcomes and profitability.
Promote knowledge sharing, capability development and adoption of best practices across markets.
Ensure compliance with applicable gambling advertising regulations and responsible gambling requirements.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Economics, Finance, Data Analytics or a related field.
Experience in online gambling, sports betting or other highly competitive, regulated industries is preferred.
Fluent English, both oral and written (at least C1).
10+ years in digital acquisition, paid media or performance marketing, including 5+ years in senior leadership roles.
Proven track record managing large budgets, high-performing teams and multi-market operations.
Expert knowledge of paid media, performance marketing and acquisition strategy.
Strong experience with media buying, optimization, audience targeting, attribution and performance measurement.
Solid understanding of SEO, affiliate marketing, conversion optimization, CAC, LTV and acquisition economics.
Hands-on experience with Google Ads, Meta, programmatic platforms, GA4 and tracking technologies.
Strong stakeholder management skills, including agencies, technology partners and cross-functional teams.
Additional European languages.
Google Ads and Google Analytics certifications.
Meta Blueprint or equivalent performance marketing certifications.
Relevant digital marketing and analytics qualifications.

Benefits

Comp & perks

An annual bonus
Five weeks of holiday
Flexible working hours and home office
An individual career development plan
Meal allowance and access to the Cafeteria Benefit System (vouchers for sports, culture, travel, and health)
Exclusive offers and discounts from our partners (Dr. Max, Datart, Skoda Auto)
Exciting employee events, including tickets to sports events, well-being programs, and internal activities