Performance Marketing

• Lead the centralization of acquisition and paid media capabilities across all FEG markets.
• Build and develop a high-performing Group performance marketing team.
• Establish consistent processes, technology, governance, reporting and performance standards.
• Drive operational excellence through automation, AI adoption and continuous optimization.
• Develop an effective operating model balancing Group execution and local market priorities.
• Define and execute the Group customer acquisition strategy across Sportsbook and Casino.
• Drive profitable growth in FTDs and high-value customers through paid, organic and partnership channels.
• Oversee acquisition budgets, channel mix and investment allocation to maximize commercial returns.
• Partner with local Marketing Directors to align acquisition activities with market objectives.
• Own performance across paid media, SEO, affiliate marketing and strategic acquisition partnerships.
• Optimize channel effectiveness, customer quality and acquisition efficiency.
• Manage relationships with key platforms, agencies and technology partners.
• Establish acquisition KPIs, measurement frameworks and reporting across all markets.
• Leverage attribution, MMM, incrementality testing and LTV analysis to improve investment decisions.
• Drive conversion optimization across acquisition journeys, registration flows and first-deposit funnels.
• Ensure marketing performance is measured against business outcomes and profitability.
• Promote knowledge sharing, capability development and adoption of best practices across markets.
• Ensure compliance with applicable gambling advertising regulations and responsible gambling requirements.

Explore Group Head of Performance Marketing at FEG. Review requirements and application details.

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Group Head of Performance Marketing