Lifecycle Marketing Manager

Felix

. Own the strategy and implementation of lifecycle marketing and transactional journeys across email, push notifications, SMS, and in-app messages via Iterable .

Posted 10/22/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$120,000 - CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies and implementation, focusing on customer engagement and retention through personalized communication across various channels. Proficient in collaborating with cross-functional teams to optimize customer journeys and drive successful marketing initiatives.

Highest-signal resume keywords

Lifecycle Marketing StrategyMarketing Automation PlatformsHTML/CSS ProficiencyEffective Communication SkillsAnalytical Skillset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer EngagementCustomer RetentionCopywritingData Analysis

Soft Skills

CollaborationCommunication

Tools & Technologies

IterableSalesforce Marketing CloudBrazeSendgrid

Industry Keywords

Consumer ProductCustomer AcquisitionTransactional Communications

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the strategy and implementation of lifecycle marketing and transactional journeys across email, push notifications, SMS, and in-app messages via Iterable
Develop a dynamic and personalised customer lifecycle experience tailored to each user’s behaviours
Draft clear, succinct and persuasive copy for all customer communications
Define and execute experiments to optimise customer journeys
Collaborate with product, design, engineering and analytics peers to align objectives, develop cohesive strategy, and execute together
Lead and scale full lifecycle programs including activation, engagement, retention and win-back initiatives
Own all transactional patient communications

Requirements

What you’ll need

Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base
Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.)
Experience with related tools/languages such as HTML/CSS
Understanding of consumer acquisition, activation, engagement and retention strategies
Effective communication and copy writing skills
Proven success working with cross-functional teams
Robust analytical skillset; able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions
Legally entitled to work in Canada

Benefits

Comp & perks

Full medical, dental and vision benefits
Maternity / paternity policy
4 weeks vacation (3 weeks anytime + 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first, work from anywhere in Canada
Incredible culture powered by an highly collaborative and high performing team
Large impact at an early stage technology company
Professional development opportunities, working closely with founders and senior leadership team
Equity