Senior Director, Brand

Felix

. Own and drive flagship integrated marketing campaigns end to end, including briefs, agency relationships, creative decisions, integrated plans, timelines, launches and measurement .

Posted 10/19/2026full-timeRemote • CanadaSenior💰 CA$150,000 - CA$180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in integrated marketing campaign management, product marketing, and brand strategy, with a strong focus on data-driven decision-making and team leadership. Proven ability to collaborate across multiple functions and deliver measurable results in highly regulated industries.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementProduct Marketing and GTM ExperienceBrand Measurement and AnalyticsTeam Leadership and DevelopmentCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyProduct PositioningCampaign MeasurementIncrementality TestingMedia Mix ModellingCreative DevelopmentDigital MarketingSocial Media MarketingPR and Influencer ProgramsCustomer Acquisition Cost Analysis

Soft Skills

LeadershipCollaborationCommunicationJudgmentCreativity

Industry Keywords

Consumer MarketingDTC BrandsHealthcare MarketingPharmaceutical AdvertisingCanadian Market ExperienceRegulated IndustriesBrand BuildingChallenger Brand StrategySubscription ModelsAI in Marketing

About the role

Key responsibilities & impact

Own and drive flagship integrated marketing campaigns end to end, including briefs, agency relationships, creative decisions, integrated plans, timelines, launches and measurement
Set an insight-driven brand strategy and 18-month integrated marketing calendar across categories and audiences
Lead Product Marketing, including product positioning, go-to-market plans and major product launches
Integrate product marketing into brand campaigns and partner with Product, Clinical and R&D teams
Own the brand budget and track brand health, conversion, customer acquisition cost, brand lift, incrementality and media mix modelling
Lead PR, influencer and creator programs, brand partnerships and experiential initiatives
Develop distinctive creative work within Canadian health-services and prescription-treatment advertising requirements
Lead, coach and grow the Brand & Product Marketing team, with 3 direct reports and 1 freelancer
Collaborate with Growth Marketing, Lifecycle, Dotcom, Creative, Product, Clinical, Data and CX
Present recommendations to founders and the executive team
Deliver 1–2 integrated marketing campaigns in the first year on time and on budget

Requirements

What you’ll need

10+ years in brand marketing at consumer or DTC brands, with meaningful experience in product marketing or a role spanning both
Experience at a tech startup or scale-up, ideally through a period of hypergrowth
Track record of personally leading multi-million-dollar integrated campaigns across TV or online video, digital, audio, out-of-home, social and PR, as the accountable owner from brief to in-market
Experience working on lesser-known brands and understanding brand-building at different awareness levels
Product marketing and GTM experience, including positioning frameworks and launch plans
Experience partnering directly with Product and Engineering to ship
Hands-on experience with brand measurement, including brand tracking, brand lift studies, incrementality testing or media mix modelling
Deep experience collaborating with Product/Engineering, Lifecycle, Website and Growth Marketing teams
5+ years managing teams, including senior individual contributors or managers
Portfolio and specific examples demonstrating taste, judgment and results
Legally entitled to work in Canada
Nice to have: experience in healthcare, wellness, pharma, financial services or another highly regulated category
Nice to have: experience in the Canadian market
Nice to have: consumer subscription experience
Nice to have: perspective on AI's impact on brand and creative production, content and discovery (GEO)
Nice to have: experience building a brand from challenger to category leader
Nice to have: collaboration with in-house creative teams

Benefits

Comp & perks

Full medical, dental and vision benefits
Maternity / paternity policy
4 weeks vacation (3 weeks anytime + 1 week during the holidays)
Competitive compensation and stock option grant
Remote first, work from anywhere in Canada - with optional office in downtown Toronto
Large impact at an inflection-point company, working closely with founders and leadership on one of the most important mandates in Canadian healthcare