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Territory Sales Representative
Fencing Supply Group. Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in value-based selling and contractor engagement to drive sales growth in composite fencing. Proven ability to develop strategic partnerships and execute territory plans aligned with market dynamics and growth targets.
Highest-signal resume keywords
Outside Sales ExperienceValue-Based Selling SkillsContractor Relationship ManagementMarket Dynamics UnderstandingFencing Product Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales QuotingProduct DemosMarket Feedback AnalysisTerritory PlanningCRM Management
Soft Skills
Self-MotivatedConsultative SellingCoaching SkillsCollaboration
Certifications & Qualifications
Valid Driver’s License
Industry Keywords
Building MaterialsConstruction ProductsHome ImprovementComposite FencingWood FencingVinyl FencingAluminum FencingExterior Building Products
About the role
Key responsibilities & impact- Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products
- Develop understanding of local market dynamics, competitor offerings, and pricing structures
- Influence product selection at contractor and homeowner level through education and value-based selling
- Track and grow composite penetration within targeted accounts and territories
- Identify high-potential residential fencing contractors within the assigned territory
- Recruit, onboard, and activate contractors into strategic partnerships with FSG and Trex
- Drive consistent quoting behavior where Trex Composite Fencing is included on applicable project estimates
- Support in-field training, product demos, lunch-and-learns, and jobsite visits
- Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions
- Support contractors with quoting tools, samples, and sales enablement materials
- Coach contractors on presenting Trex confidently against wood or vinyl pricing
- Build relationships with contractors, dealers, and internal partners
- Collaborate with Inside Sales, Customer Service, and Operations
- Provide market feedback on product performance, objections, and competitive threats
- Execute territory plans aligned to growth targets, contractor activation goals, and composite share objectives
- Track contractor visits, trainings, demos, quotes, revenue, installs, and share growth
- Maintain accurate CRM records and forecasting
Requirements
What you’ll need- 3+ years of outside sales experience, preferably in building materials, construction products, or home improvement
- Proven success influencing product selection and driving adoption of premium solutions
- Experience working with contractors, installers, or trade professionals
- Strong consultative and value-based selling skills
- Self-motivated with the ability to manage a field-based territory independently
- Valid driver’s license and ability to travel within assigned market
- Preferred: Fencing, decking, railing, or exterior building products experience
- Preferred: Experience launching or growing a new product category
- Preferred: Familiarity with wood, vinyl, aluminum, and composite fencing systems