Marketing Platform Manager

Fenwick & West

. Administer and maintain the firm’s email marketing platform .

Posted 9/28/2026full-timeUnited StatesSeniorLead💰 $115,000 - $172,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced expertise in email marketing platform administration, including Marketo and Salesforce integration, while ensuring compliance with data protection regulations. Proficient in designing AI-enabled workflows and optimizing marketing technology for improved performance metrics.

Highest-signal resume keywords

Email Marketing Platform AdministrationMarketo Campaign AutomationSalesforce Integration TroubleshootingAI-Enabled Workflow AutomationCompliance with CAN-SPAM, GDPR, and CCPA

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign ManagementData Integrity MaintenanceA/B TestingLead ScoringDigital KPIs TrackingSync TroubleshootingAutomation Sequences DesignDatabase CleanlinessReporting Platforms

Soft Skills

Problem SolvingCuriosity for OptimizationCollaboration with Vendors

Tools & Technologies

MarketoSalesforceAI AgentsEvents PlatformMarketing Technology Stack

Industry Keywords

Law Firm Marketing TechnologyProfessional Services MarketingData Governance Standards

About the role

Key responsibilities & impact

Administer and maintain the firm’s email marketing platform
Build and send marketing campaigns, create and maintain templates, and send alerts
Design and implement forms and automation sequences for email and web campaigns
Manage segmentation, lead scoring, and A/B testing
Maintain platform data integrity and accurate syncs with Salesforce and connected systems
Monitor email, forms, and related tools for proper operation
Track and report platform KPIs, including send volume, deliverability, open and click rates, bounce rates, and conversion attribution
Ensure compliance with CAN-SPAM, GDPR, and CCPA, including unsubscribe processing, consent tracking, and data retention
Troubleshoot marketing technology stack sync and integration issues
Partner with system administrators, vendors, and solutions engineers to resolve issues
Own platform-side troubleshooting for the events platform and integrations
Maintain data governance standards, field mappings, sync rules, and data definitions
Assist the CRM team with Salesforce integration issues
Resolve intermediate-level problems and develop practical solutions
Work with vendors and consultants to maintain and enhance firm-wide marketing technology
Participate in platform evaluation and vendor selection processes
Design, build, maintain, and iterate AI-enabled agentic workflows
Identify opportunities to automate repetitive marketing technology tasks
Report to the Senior Digital Performance Manager

Requirements

What you’ll need

8+ years of advanced administrative experience with email marketing platforms, system integrations, and AI-enabled workflow automation
Advanced knowledge of Marketo, including campaign automations, templates, database cleanliness, and data syncs between systems
Working knowledge of Salesforce, particularly integration points and sync troubleshooting
Experience with an events platform and its integrations
Familiarity with digital KPIs and reporting platforms
Experience building or configuring AI agents / LLM-based workflow tools, such as Claude, ChatGPT, or similar
Ability to independently diagnose sync and integration issues and escalate appropriately
Ability and curiosity to identify platform improvements or optimization opportunities
Law firm or professional services marketing technology experience strongly preferred
Bachelor’s degree in Marketing, Information Systems, Information Technology, or a related field, or equivalent combination of education and experience required

Benefits

Comp & perks

Healthcare
Life Insurance
Health Savings Accounts
Flexible Spending Accounts
Wellbeing benefits
Discretionary bonus for eligible employees based on performance
Hybrid work arrangement, allowing work from home and designated Fenwick office