Regional Sales Specialist

Ferno

. Plan, organize, develop, sell, and deliver new and existing products to Ferno-Washington customers in Wyoming, Montana, and Idaho .

Posted 10/13/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced knowledge of sales strategies, account management, and customer service within the medical equipment sector. Proven ability to develop and implement effective sales plans while managing key customer relationships across a multi-state region.

Highest-signal resume keywords

Capital Equipment Sales ExperienceSales ForecastingCustomer Relationship ManagementMedical Technology KnowledgeStrategic Sales Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PlanningAccount ManagementMarket AnalysisProposal DevelopmentMedical Equipment ProcurementData AnalysisMathematical CalculationsTechnical SupportCustomer Application SupportPatient Care Processes

Soft Skills

Organizational SkillsPresentation SkillsProblem-Solving SkillsCommunication SkillsTime Management Skills

Tools & Technologies

Microsoft OfficeCustomer Resource Management SoftwareTabletsSmartphones

Industry Keywords

Emergency Response ServiceMedical SolutionsSales ObjectivesMarket TrendsCustomer Support

About the role

Key responsibilities & impact

Plan, organize, develop, sell, and deliver new and existing products to Ferno-Washington customers in Wyoming, Montana, and Idaho
Sell Emergency Response Service products throughout the assigned sales region
Plan, implement, and evaluate sales and marketing activities to achieve sales and profit objectives
Review, evaluate, and assess critical customer requirements
Manage and develop key customer relationships
Organize and manage prospects as the subject matter expert for ERS products
Coordinate sales efforts with the distributor network
Develop and implement sales plans to achieve targets set by the Vice-President and Regional Director, ERS Division
Plan, develop, and implement short- and long-range strategic sales plans and programs
Collaborate with marketing, customer support, sales administration, and other sales departments
Evaluate sales strategies, tactics, activities, and results; propose corrective actions
Maintain communication with field sales professionals, professional organizations, and customers
Identify and communicate market trends to inform pricing, packaging, and product improvements
Consult with current and prospective customers on medical solution decisions
Meet with executive and administrative customer staff to gain high-level support
Prepare sales forecasts and meet monthly and annual sales objectives
Achieve budget and quota through new product placement, portfolio growth, and account retention
Design and implement account and territory business plans
Position Ferno-Washington as a business partner providing medical solutions to the ERS industry
Develop professional relationships with decision-makers in customer accounts
Develop market-segment sales plans and maximize cost effectiveness of communications and marketing expenses

Requirements

What you’ll need

Bachelor's degree is preferred
A minimum of five years of progressively responsible capital equipment sales experience is required
Advanced knowledge of sales, account management, forecasting, marketing, and customer service
Excellent planning, organizational, time, and territory management skills
Ability to manage prospecting, travel, and logistics over a large multi-state region
Exceptional presentation, written, and verbal communication skills
Ability to create and present persuasive proposals
Strong problem-solving, analytical, and organizational skills
Knowledge of training, product knowledge, medical technology, technical support, and customer application support
In-depth knowledge of patient care processes and medical equipment procurement
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations
Ability to write reports, business correspondence, and procedure manuals
Ability to present information and respond to questions from managers, clients, customers, and the public
Ability to use computers, tablets, and smartphones
Working knowledge of Microsoft Office and Customer Resource Management software
Ability to perform basic mathematical calculations and interpret bar graphs
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to interpret technical instructions and handle abstract and concrete variables
Must regularly lift, bend, operate, and load stretchers weighing up to 250 pounds
Appropriate footwear must be worn to perform the physical demands of the job

Benefits

Comp & perks

Equal opportunity employment
Reasonable accommodations for individuals with disabilities