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Fernway

Director, Marketing – Digital, CRM & Performance

Fernway

. Lead Fernway’s integrated digital marketing strategy across owned channels, CRM, and paid advertising .

Posted 10/28/2026full-timeNew York City • New York • United StatesLead💰 $120,000 - $125,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated digital marketing strategies, managing CRM platforms like HubSpot, and optimizing performance marketing initiatives. Proven ability to analyze data for actionable insights and enhance consumer engagement through effective digital channels.

Highest-signal resume keywords
Digital Marketing StrategyCRM ManagementPerformance MarketingData AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital MarketingCRM PlatformsPerformance MarketingCampaign ManagementWebsite ManagementContent Management SystemsDigital AnalyticsMarketing AutomationEmail MarketingSegmentation
Soft Skills
Analytical SkillsOrganizational SkillsProject ManagementCommunication SkillsCollaboration
Tools & Technologies
HubSpotGoogle AnalyticsGoogle Tag ManagerWordPressShopifyClickUp
Industry Keywords
Digital MarketingConsumer EngagementCustomer AcquisitionBrand AwarenessPerformance Objectives

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Lead Fernway’s integrated digital marketing strategy across owned channels, CRM, and paid advertising
  • Develop and execute digital initiatives that increase brand awareness, consumer engagement, customer acquisition, and retention
  • Oversee Fernway’s website, social media presence, CRM platform, and performance marketing investments
  • Oversee website strategy, content management, user experience, ongoing optimization, enhancements, integrations, and digital projects
  • Manage organic social media strategy, content planning, community engagement, and channel performance
  • Own CRM strategy in HubSpot, including segmentation, consumer communications, lifecycle marketing, marketing automation, email, SMS, and automated journeys
  • Grow Fernway’s first-party consumer database and improve data quality, audience understanding, and engagement
  • Lead paid media strategy across retail menu advertising, paid social, display, programmatic, and other digital channels
  • Establish performance objectives, reporting frameworks, KPIs, dashboards, testing initiatives, and optimization strategies
  • Analyze campaign performance, consumer behavior, and marketing data to improve business results
  • Oversee digital marketing budgets and maximize efficiency and return on investment
  • Lead, coach, and develop a team responsible for digital marketing, social media, and customer service
  • Manage external agencies, technology platforms, service providers, media partners, and vendors
  • Oversee customer service operations and use consumer feedback to inform marketing and business improvements
  • Collaborate with Marketing, Commercial, Creative, and other cross-functional teams

Requirements

What you’ll need
  • 7+ years of progressive experience in digital marketing, CRM, performance marketing, or related disciplines, including experience leading teams and managing integrated marketing programs
  • Experience developing and executing digital marketing strategies across owned, paid, and customer relationship channels
  • Strong working knowledge of CRM platforms, preferably HubSpot, including segmentation, marketing automation, email marketing, and SMS communications
  • Experience managing digital advertising campaigns across paid social, display, programmatic, and other performance marketing channels
  • Strong understanding of website management, digital user experience, content management systems, and conversion optimization
  • Proficiency with digital analytics and reporting platforms, including Google Analytics, Google Tag Manager, and advertising platform reporting tools
  • Ability to manage marketing budgets, analyze campaign performance, and translate data into actionable business recommendations
  • Experience managing external agencies, media partners, technology vendors, and cross-functional projects
  • Ability to lead, develop, and motivate marketing teams while remaining actively involved in execution
  • Strong analytical, organizational, and project management skills
  • Excellent written and verbal communication skills
  • Experience with WordPress, Shopify, ClickUp, and other digital marketing platforms is a plus
  • Highly approachable and collaborative personality
  • High degree of integrity and ethical conduct
  • Must pass a background check in accordance with all applicable federal and state laws

Benefits

Comp & perks
  • 13 paid holidays
  • Up to 3 weeks PTO
  • Company-sponsored health insurance
  • Dental insurance
  • Vision insurance
  • PSL
  • FSA
  • Life insurance
  • 401(k) with match
  • Discounted pet insurance
  • Discounted gym membership