Fernway

Marketing

• Support in-store execution of marketing strategies, including displays, merchandising, and promotional setups
• Build and maintain relationships with store staff and address concerns
• Conduct budtender training on products, promotions, and selling points
• Manage and track retail store incentive programs
• Set up, refresh, and maintain product displays
• Assist with in-store promotions and product launches
• Manage inventory and distribution of swag and promotional materials
• Assist with planning and execution of events, activations, and pop-ups
• Collaborate with the commercial sales team and retail partners to align field marketing efforts with sales objectives
• Ensure marketing activities comply with state and local cannabis regulations
• Work Tuesday through Saturday; Tuesday and Wednesday are flex office/field days, while Thursday through Saturday are field days

Field Marketing Specialist

• Support in-store marketing execution, including displays, merchandising, and promotional setups
• Build and maintain relationships with store staff and retail partners
• Conduct budtender training on Fernway products, promotions, and selling points
• Manage and track retail store incentive programs
• Set up, refresh, and maintain product displays to brand standards
• Assist with in-store promotions and product launches
• Manage inventory and distribution of swag and promotional materials
• Assist in planning and executing events, activations, and pop-ups, including logistics, setup, and breakdown
• Collaborate with the commercial sales team and retail partners to align field marketing with sales objectives
• Ensure marketing activities comply with state and local cannabis regulations
• Work Tuesday through Saturday, with Sunday and Monday off
• Tuesday and Wednesday: flex office/field days for pop-ups, marketing materials, retail partner meetings, and account maintenance
• Thursday through Saturday: field days focused on visual merchandising, pop-ups, events, and trainings