Field Marketing Specialist

Fernway

. Support in-store execution of marketing strategies, including displays, merchandising, and promotional setups .

Posted 9/15/2026full-timeTucson • Arizona • United StatesJuniorMid-Level💰 $50,000 - $52,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing marketing strategies and managing in-store promotions while ensuring compliance with cannabis regulations. Strong relationship-building skills with a focus on team collaboration and effective event planning.

Highest-signal resume keywords

Brand Marketing ExperienceEvent PlanningProficiency In HubSpotSocial Media ProficiencyStrong Time-Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy ExecutionProduct Display ManagementInventory ManagementBudtender TrainingPromotional Setup

Soft Skills

Team-Oriented PersonalityAttention To DetailStrong Organizational SkillsApproachabilityPassion For Execution

Tools & Technologies

HubSpotCRM PlatformsCanvaAdobe Creative SuiteSocial Media Tools

Industry Keywords

Cannabis RegulationsRetail MarketingIn-Store PromotionsField MarketingEvent Activations

About the role

Key responsibilities & impact

Support in-store execution of marketing strategies, including displays, merchandising, and promotional setups
Build and maintain relationships with store staff and address concerns
Conduct budtender training on products, promotions, and selling points
Manage and track retail store incentive programs
Set up, refresh, and maintain product displays
Assist with in-store promotions and product launches
Manage inventory and distribution of swag and promotional materials
Assist with planning and execution of events, activations, and pop-ups
Collaborate with the commercial sales team and retail partners to align field marketing efforts with sales objectives
Ensure marketing activities comply with state and local cannabis regulations
Work Tuesday through Saturday; Tuesday and Wednesday are flex office/field days, while Thursday through Saturday are field days

Requirements

What you’ll need

2+ years of experience in brand marketing, event planning, or a similar role
Strong time-management and organizational skills
Highly approachable and team-oriented personality
Strong attention to detail and a passion for execution
Proficiency in HubSpot and/or other CRM platforms
Social media proficiency (Instagram, Facebook, LinkedIn)
Experience with Canva or Adobe Creative Suite is a plus
Ability to travel to retail locations and events as needed throughout the Tucson area
Comfortable with technology and various marketing tools

Benefits

Comp & perks

13 paid holidays and up to 3 weeks PTO
Company-sponsored health, dental, and vision insurance
PSL
FSA
HSA
Disability insurance
Paid parental leave
Volunteer days
Life insurance
401(k) with match
Discounted pet insurance
Company discount program
Gym membership reimbursements
Paid lunches