Field Marketing Specialist

Fernway

. Support in-store execution of displays, merchandising, promotional setups, and marketing strategies .

Posted 11/9/2026full-timeNew Paltz • New York • United StatesJuniorMid-Level💰 $50,000 - $55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and event planning, with a strong focus on execution, compliance with cannabis regulations, and relationship management with retail partners. Proficient in utilizing CRM platforms and social media for effective marketing strategies.

Highest-signal resume keywords

Brand Marketing ExperienceEvent PlanningCRM ProficiencySocial Media ProficiencyCompliance With Cannabis Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingEvent PlanningRetail ManagementInventory ManagementPromotional SetupTraining DeliveryVisual MerchandisingLogistics CoordinationAttention To DetailTime Management

Soft Skills

Team-OrientedApproachableOrganizational SkillsExecution Passion

Tools & Technologies

HubSpotCRM PlatformsCanvaAdobe Creative SuiteSocial Media Tools

Industry Keywords

Cannabis RegulationsRetail PartnershipsPromotional MaterialsIn-Store PromotionsBudtender Training

About the role

Key responsibilities & impact

Support in-store execution of displays, merchandising, promotional setups, and marketing strategies
Build and maintain relationships with store staff and retail partners
Conduct budtender training on Fernway products, promotions, and selling points
Manage and track retail store incentive programs
Set up, refresh, and maintain product displays to brand standards
Assist with in-store promotions and product launches
Manage inventory and distribution of swag and promotional materials
Assist with planning and executing events, activations, and pop-ups, including logistics, setup, and breakdown
Collaborate with sales teams and retail partners to align field marketing with sales objectives
Ensure compliance with state and local cannabis regulations
Work Tuesday through Saturday, with Sunday and Monday off
Tuesday and Wednesday are flex office/field days for pop-ups, marketing materials, retail partner meetings, and account maintenance
Thursday through Saturday are field days focused on visual merchandising, pop-ups, events, and trainings

Requirements

What you’ll need

2+ years of experience in brand marketing, event planning, or a similar role
Strong time-management and organizational skills
Highly approachable and team-oriented personality
Strong attention to detail and a passion for execution
Proficiency in HubSpot and/or other CRM platforms
Social media proficiency (Instagram, Facebook, LinkedIn)
Experience with Canva or Adobe Creative Suite is a plus
Ability to travel to retail locations and events as needed
Comfortable with technology and various marketing tools

Benefits

Comp & perks

13 paid holidays and up to 3 weeks PTO
Company-sponsored health, dental, and vision insurance
PSL
FSA
HSA
Disability insurance
Paid parental leave
Volunteer days
Life insurance
401(k) with match
Discounted pet insurance
Company discount program
Gym membership reimbursements
Paid lunches