Field Marketing Specialist

Fernway

. Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups .

Posted 10/16/2026full-timeBrooklyn • New York • United StatesJuniorMid-Level💰 $50,000 - $55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing in-store marketing strategies and managing retail promotions while ensuring compliance with cannabis regulations. Strong ability to build relationships and collaborate with teams to achieve marketing and sales objectives.

Highest-signal resume keywords

In-Store Marketing ExecutionEvent PlanningCRM ProficiencySocial Media MarketingInventory Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingEvent PlanningRetail MarketingPromotional SetupVisual MerchandisingBudtender TrainingAttention to DetailTime ManagementOrganizational SkillsLogistics Management

Soft Skills

Team-OrientedApproachableStrong CommunicationPassion for Execution

Tools & Technologies

HubSpotCRM PlatformsCanvaAdobe Creative SuiteSocial Media Platforms

Industry Keywords

Cannabis RegulationsRetail PartnershipsPromotional MaterialsProduct LaunchesField Marketing

About the role

Key responsibilities & impact

Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups
Build and maintain relationships with store staff as the primary point of contact
Conduct budtender training on Fernway products, promotions, and selling points
Manage and track retail store incentive programs
Set up, refresh, and maintain product displays to brand standards
Assist with in-store promotions and product launches
Manage inventory and distribution of swag and promotional materials
Assist in planning and executing events, activations, and pop-ups, including logistics, setup, and breakdown
Collaborate with the commercial sales team and retail partners to align field marketing efforts with sales objectives
Ensure marketing activities comply with state and local cannabis regulations
Work Tuesday through Saturday, with Sunday and Monday off
Use Tuesday and Wednesday as flex office/field days for pop-ups, marketing materials, retail marketing partner meetings, and account maintenance
Use Thursday, Friday, and Saturday as field days for visual merchandising, pop-ups, events, and trainings

Requirements

What you’ll need

2+ years of experience in brand marketing, event planning, or a similar role
Strong time-management and organizational skills
Highly approachable and team-oriented personality
Strong attention to detail and a passion for execution
Proficiency in HubSpot and/or other CRM platforms
Social media proficiency (Instagram, Facebook, LinkedIn)
Experience with Canva or Adobe Creative Suite is a plus
Ability to travel to retail locations and events as needed
Comfortable with technology and various marketing tools

Benefits

Comp & perks

13 paid holidays and up to 3 weeks PTO
Company-sponsored health, dental, and vision insurance
PSL
FSA
HSA
Disability benefits
Paid parental leave
Volunteer days
Life insurance
401(k) with match
Discounted pet insurance
Company discount program
Gym membership reimbursements
Paid lunches